Starting a Company? Why You Should Go Remote

Starting a Company? Why You Should Go Remote

You’ve got a great idea for a business and the drive to turn that idea into a reality, but what about talent? Who’s going to build your website, talk with customers, design your marketing collateral, or manage operations?

Whether you’re a solopreneur, founder, or consultant, here are three reasons why you should go remote right from the start:

1. Unlimited Human Capital

Without the confines of geography or high cost of living salary requirements, you’re free to tap top talent from anywhere in the world. Why is this a boon for your business? Well, for starters, people are the most important part of any company at any stage in its development. When you can attract an all-star team of diverse professionals from the four corners of the Earth right out of the gate, it’s a huge competitive advantage.

2. New Tools for Building Culture & Collaboration

Before the remote work revolution, brick-and-mortar businesses struggled to keep far flung employees engaged, connected, and inspired to do their best work. But the onslaught of businesses opting to forego four walls has brought about a wave of businesses working to develop apps to keep everyone on the same page (like a sort of chicken/egg conundrum). Mural,, Slack, and were all built to scratch a business itch—and the list is growing as you read this post. All of these apps help remote teams stay in that collaborative mindset so there’s little downtime, even across time zones.

3. Savings—For You & The Planet

You might be asking yourself now how going remote could possibly benefit both your bottom dollar and our beloved planet. It’s easy! Think about a typical small company of, let’s say, 50 employees. If it’s a traditional one located in a bustling city center that hires only professionals willing to commute daily, the laundry list of costs adds up quickly. It’s not just the office lease or the associated utility bills you have to pay to keep the place functioning, either. Bus passes, parking, refueling, commutes, time spent in traffic, and other expenses. For 50 people, it all comes with a price that either you or Mother Earth has to pay.

Still not convinced that going fully remote is for you?

Well, you don’t have to take our word for it—take tech giant Automattic as an example. They started moving toward remote work early on, and now 100% of their workforce sits down each day at their home office, coworking space, or onsite at a client’s office. The company even moved out of its 15,000-square-foot San Francisco office because its employees weren’t coming in. Doubling down on remote work has given the company further access to a global talent pool, enabled them to keep up with and contribute to new technology, and it saves them more than a million dollars annually!

By now, it probably sounds too good to be true, but it isn’t. You’ve got a business to run, and location-independent professionals will be beating down your virtual door to help you do it. So, set up shop in a coffee shop, post some job openings (perhaps right here on, and watch your fully remote business take flight.

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By Kristi DePaul | Categories: Why Go Remote

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