How to Build Your Remote Brand in 30 Minutes a Day

Whether you’re a job seeker, a current remote worker, or a company leader, it’s likely that you’re interested in how to build your remote brand. While this can be harder to achieve when working outside of a brick-and-mortar office space, it doesn’t have to be incredibly time consuming.

Here are five tips on how you can build your remote brand in 30 minutes a day (or less):

1. Take the time to spring clean your online professional presence.

Set up a recurring calendar alert so that you freshen up your social media accounts and job seeker profiles every few months. Regularly adding updated information on your achievements and current responsibilities could mean the difference between landing a new position or a promotion—or not. Also, consider the bio that’s on your company website; is it still an accurate reflection of your role? If not, make some thoughtful edits.

2. Thank others for their insights, assistance, and interest in your work.

I can’t emphasize enough just how important it is to show your gratitude, and yet its value remains underrated. The moments you invest in writing a thank you card by hand or typing a thoughtful note for someone’s inbox are far from wasted. These seemingly small gestures will make an impression upon the recipient, as few of us likely receive these notes often. Above all, seek to genuinely express your appreciation; avoid superfluous flattery.

3. Find relevant outlets where you can offer your expertise.

Building a brand is about giving more than you take. From this perspective, seeking out opportunities to help others can include pro-bono thought leadership activities like writing op-eds or blogging, mentoring others, or serving on nonprofit boards. Volunteering your services—either by providing useful content or insights—is a great way to make an impact beyond your current role. When a need for someone with your background arises, others will think of you.

4. Craft social media posts that share news about your professional contributions.

This one can feel icky or self-promotional, so let me explain. I’m not suggesting that your every tweet or social media post be about you/your inherent greatness; instead, consider interspersing personal updates with those that trumpet the work of colleagues or those you admire in your field. A few heartfelt stories have been known to go viral even on the likes of LinkedIn, so don’t shy away from sharing a relevant professional tale that takes an inspirational turn.

5. Participate in critical dialogues related to your industry.

By choosing to have a voice, you’re continuing to build a stronger personal brand. This might be in the form of a traditional conference setting, or an online panel discussion, but it could even involve asynchronous digital forums or rapid-pace Twitter chats. No matter where you participate, focus first on what you have to offer to others: what do you know or have discovered that could be most helpful to this audience, in this particular context?

Give these a try and you’ll be well on your way to building your brand remotely; in the process, you’ll be making a stronger impression on prospective clients, potential employers, and your peers.

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