A competitive salary. Good medical and dental benefits. Retirement options. Companies know that they have to offer all of that (and much more) if they are looking to attract top tier talent. What many potential employees are looking for is work flexibility. But unless you mention that you’re a remote company or your company has a flexible work policy in place, you might miss out on job candidates who are specifically looking for flex work.
Here’s how to brand yourself as a remote company—and create a strong, productive, and loyal workforce.
Write accurate job descriptions.
If you want to hire a job seeker who is looking for flexible work, you’ll need to state your flex in the job description. After all, if the flex is not clearly mentioned, you might miss out on many job hunters who might not even take the time to apply to the position in the hopes that it could be a remote job. So after you write about the various duties of the position, be sure to include what type of flex the job offers. You can use words such as “telecommute,” “remote,” “virtual,” or “flexible work schedule.”
Post the info on your company’s Career Page.
Depending on the design of your company’s website, your company’s Career Page might offer various information to prospective employees, such as jobs that are currently being offered or previous positions that have been filled. For the jobs that you’re looking to fill, it’s important that the jobs posted show the flexible work options offered for each one. You can also post a small paragraph stating that your company hires remote workers, too.
Write about it in the About Us page.
In doing research about a remote company, many job seekers will read up on the company, paying particular attention to the About Us page. So make that section of your website a focal point for introducing them to your company’s remote work environment. You can mention how many employees have found flex, freedom—and that ever-elusive work-life balance—through many of the positions offered by your organization.
Add it on your company’s LinkedIn page.
Your company’s LinkedIn page is a great method for publishing industry information, company updates—and advertising its remote work environment, too. In addition to reiterating your company’s flexible work policy, you can also post testimonials from employees who telecommute (and love it!), flexible positions your company has hired for in the past, and the current flexible jobs you’re hiring for.
In addition to LinkedIn, your company should already be active on all social media channels. After all, your online social media presence is a perfect place to include information about flexible work. So make mentions about workplace flexibility (in 140 characters or less) on Twitter and on the company’s Facebook page. You can pin work flex-related images on Pinterest (and create a board for it, too) as well as have employees post pics of themselves working happily from home on Instagram.
In order to effectively brand your company as remote-friendly, it’s a good idea to take advantage of every opportunity! So post the info in the above-mentioned areas; that way, any prospective employee who is interested in working remotely for your company will know for certain that your company is flex-friendly, and one that they will want to work for!