Social Media Manager

Title: Social Media Manager

Location: Minneapolis United States

Requisition ID;2026-7334

Job Description:

Colle McVoy

Colle McVoy is a full-service, certified B Corp agency known for building enduring relationships between forward-thinking brands and consumers. From sparking a national movement to ban airplane seat reclining on behalf of La-Z-Boy to hosting a fully improvised sketch show during the "Big Game" powered by fan suggestions and Perdue Chicken Wings, chances are our intrepid thinkers have influenced how you shop, what you notice in store aisles, and how you satisfy your everyday cravings.

Recognized as a SABRE Disruptive Agency of the Year, Ad Age A-List Standout Agency, Adweek Midsize Agency of the Year, and a recent Adweek Agency of the Year shortlist honoree, Colle McVoy's nimble talent model unlocks holistic creative problem-solving across the entire marketing ecosystem. Our capabilities span brand and influencer strategy, design, experiential, social, branded content, media, earned creative/PR, and more. Backed by an award-winning culture, we've earned Best Place to Work honors 15 years in a row. Colle McVoy is part of DonerColle Partners, a newly formed alliance built to serve the brands that move America through integrated strategy, creative, media, and AI-enhanced innovation.

Job Overview

We are seeking a Social Media Manager to lead the day-to-day execution and performance of our clients' organic social presence. Seated in Colle McVoy's specialty Earned and Influence practice, this role is responsible for owning publishing, community management, reporting and platform excellence while partnering closely with strategy and creative to ensure everything we put into the world is culturally relevant, platform-native and flawlessly executed.

Responsibilities

Organic Social Management

• Own day-to-day management of brand social channels across platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube, emerging)
• Manage and maintain content calendars, ensuring alignment with campaign plans, launches and cultural moments
• Lead scheduling, publishing, QA, tagging, and optimization of all content
• Ensure all assets are platform-native and meet technical best practices
• Proactively flag real-time opportunities, trends and reactive moments

Community Management & Engagement

• Oversee community engagement strategy and execution across channels
• Monitor and respond to comments, DMs, tags, and mentions in a timely, on-brand voice
• Foster authentic relationships with fans, creators, and communities
• Identify conversation themes, sentiment shifts, and audience behaviors that inform future content
• Manage escalation of customer service or PR-sensitive issues with sound judgment
• Play a critical role in social media war rooms during priority brand moments and milestones

Reporting & Performance Insights

• Own weekly and monthly reporting across platforms in partnership with strategy
• Pull and analyze performance metrics to uncover and communicate actionable insights
• Translate data into clear takeaways and recommendations for strategy and creative teams
• Continuously test and optimize content based on learnings

Content & Creative Partnership

• Partner with strategists and creatives to inform briefs and contribute to concepting
• Provide platform expertise and format recommendations during content development
• Identify and source UGC, lo-fi creator content, and real-time opportunities
• Bring frontline community insights to strengthen creative output

Required Skills

• Deep working knowledge of major social platforms, formats, and publishing tools
• Strong copywriting skills with the ability to adapt tone and voice across brands
• Experience building and managing content calendars across multiple accounts
• Comfort interpreting analytics and turning numbers into insights
• Exceptional attention to detail and ability to execute tasks flawlessly
• Highly organized with the ability to manage multiple priorities
• Collaborative team player who communicates clearly and effectively
• Culturally curious with a pulse on trends, creators, and internet behavior
• Integrate emerging AI technologies into daily workflows to support innovation, automation, and operational excellence

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, or related field (or equivalent experience)
• 3-5+ years of experience in social media management and community management, preferably within an agency environment
• Experience owning day-to-day social execution for brands or clients
• Experience contributing to reporting and performance storytelling
• Familiarity with publishing, listening and analytics tools (e.g., Sprout)
• Comfortable managing multiple accounts simultaneously in a fast-paced environment
• Willingness to support flexible hours around launches or high-volume moments as needed

At the time of posting, the base salary for this position ranges from $75,000 to $90,000. Compensation will be determined based on a variety of factors, including but not limited to relevant skills, experience, and qualifications. In addition to the base salary, we offer a comprehensive benefits package, including health and wellness options, agency perks, and the flexibility of a hybrid work environment.

About Colle Mcvoy

Named a 2024 Innovation SABRE Disruptive Agency of the Year, an Ad Age A-List Standout Agency, Adweek's 2023 Midsize Agency of the Year, and a 2025 Adweek Agency of the Year Shortlist honoree, Colle McVoy's nimble talent model unlocks holistic creative problem-solving across the entire marketing ecosystem. Our capabilities span brand and influencer strategy, design, experiential, social, branded content, media, earned creative/PR, and more.

Backed by an award-winning culture, we've earned Best Place to Work honors 15 years in a row. Our client roster includes some of the world's most recognized brands, including 3M, CHS, Dairy Queen, Crystal Farms, Frank's RedHot, Jackson Hole Travel & Tourism, Instant Pot, McCormick & Company, Perdue Farms, Target, U.S. Bank, and more. Colle McVoy is part of DonerColle Partners, a newly formed alliance built to serve the brands that move America through integrated strategy, creative, media, and AI-enhanced innovation.

We are an Equal Opportunity Employer.