Technical Account Manager- Programmatic at Bridge

Location:  US Locations; 100% Remote

BRIDGE is seeking a Technical Account Manager who is responsible for providing technical strategies that will drive client satisfaction and campaign performance; end-to-end management of the paid social media implementation, SEM, programmatic media delivery, and optimizations; technical support for client campaigns, working with internal stakeholders to optimize and troubleshoot; propose solutions to opportunities presented; deep understanding of media activation, inclusive of SEM, Programmatic, and social strategies.

Responsibilities of the TAM:

• Analyze customers’ needs and suggest upgrades or additional features to meet their  KPIs as it relates to client campaigns
• Proactive internal communication with Account team on campaign performance and optimizations, client health and upsell opportunities
• Support and advocate on day-to-day inquiries and requests to improve efficiency and value in the use of Bridge’s platform and media activation capabilities
• Execute high-performing, efficient, margin-conscious and error-free digital ad campaigns end-to-end
• Serve as liaison for external vendors and partners, including but not limited to DSP, DMP Publisher and technology partners, assist or lead evaluation of new technology partners
• Partner closely with internal Sales, Product Strategy and Account Management teams to build pre-sales materials and guidelines to enable the booking of high-performing campaigns that are well-matched with Bridge’s product offering
• Provide product department/developers with customers’ feedback to help identify potential new features or products as it relates to media platforms and set goals for product and marketing initiatives
• Work with the product team to ensure that proprietary platform development aligns with client requests and requirements
• Manage internal and external communication during all phases of active social campaigns
• Lead Programmatic, social media and SEM capability trainings for various audiences & levels across the organization; monitor daily paid social campaign pacing and performance to exceed client KPIs and expectations
• Keep senior leadership and external teams updated on campaign performance to raise awareness and promote transparency
• Primary owner of campaign trafficking, optimization, troubleshooting, and reporting for assigned accounts, including consistent optimization to exceed client expectations and goals
• Ensure proper internal tools are utilized for the lifecycle of campaigns from flawless launch through timely billing
• Leverage pre-established best practices while implementing campaigns and building reports

Ideal Skills, Education, and Experience:

• Bachelor’s degree
• Must have at least 5 years of relevant experience in digital marketing with an agency, brand, and/or top online publisher required
• Highly proficient with Excel, Salesforce, and JIRA
• 3+ years paid social media, DSP, and display media experience
• SEM experience
• Excellent time management and project planning skills
• Proven track record of managing multiple projects simultaneously
• Expert at building compelling proposals for clients
• A critical thinker with top-level problem-solving skills
• Able to analyze data and provide insights

Location: US Locations Only