Best Online Marketing Courses for Remote Workers
Marketing is one of the larger fields for remote work opportunities. Employers want to know you understand current marketing practices including analytics and data analysis, email marketing, social media, mobile, digital, and more. Demonstrate your knowledge and skills and improve your resume by completing some of the comprehensive courses offered below.
University of Pennsylvania | Coursera | Free | 10 hrs
If you want to learn how to get better at marketing your company or brand but don’t have a clue where to start, this introductory-level course could be a great fit. The course especially focuses on three principles. The first is using brand equity to retain customers. The second part focuses on gathering customers’ needs. The third principle is learning how to understand the drivers that influence customers.
The course wraps up with a discussion of ways to learn how customers perceive your brand messaging and marketing. If you enjoy this course and want to learn more about marketing, this is the first course of a 6-course Coursera Specialization entitled, “Business Foundations.”
University of California, Davis | Coursera | Free | 20 hrs
Ever wonder what causes companies to land on the front page of Google, or get frustrated that your company isn’t there? It’s a surprisingly more complicated process than you might think. This course provides an introduction to search engines, how they work, and their history, and is a great way to learn how to make your company’s website stand out on search results and ultimately get more hits. It also introduces SEO as an industry for people looking to get into this as a career.
Concepts covered include the relevancy of search engine results, the functionality of search engine algorithms, and how topic association relates to the relevancy and trustworthiness of search results. The course wrap-up will teach students how to write and optimize their own website content to improve search results and how to develop an optimization strategy for a client that would help increase their search engine ranking. Quizzes along the way help students apply their new skills. By the end of the course, you will not only be able to optimize your own website, but recognize SEO principles in practice every time you type a search into Google.
Madecraft | Linkedin Learning | Free | 5 hrs
If you want to hear the basics of digital marketing directly from a leader who has used them in his own business, this course is a great fit for you. The course aims to give you an overview of several different types of marketing, so you can determine which plan of action is the best for your business.
Concepts covered include how to evaluate the company’s website and identify conversion goals, how to measure and interpret website analytics, and how to set up text and display ads, along with overviews of content marketing, mobile marketing, and influencer marketing. Things like choosing an effective domain name, maintaining an effective website, and knowing the fundamentals of a conversion funnel are essential to running a good marketing campaign, and this course provides a great overview for the beginner on how to do all these things and more.
Google | Google Digital Garage | Free | 40 hrs
The perk that makes this course especially appealing is the Google Digital Marketing Certification, which could stand out on a resume and is always a bonus for a self-paced, free course. The course itself is perfect for the digital marketing beginner, with a comprehensive set of 26 modules that will help students improve their marketing campaigns.
Topics covered include building a web presence, planning an online business strategy, and getting started with search engine optimization. As one might expect from a Google course, it really digs into search engine related concepts, including search engine marketing and the attributes of a good keyword. The course concludes with introductions to social media marketing, mobile marketing, email marketing, display advertising, and analytics.
Indian Institute of Management Bangalore | edX | Free | 20 hrs
If you’ve ever wondered how to best sift through and interpret a mound of data and determine which data to focus on to help your company grow, then this course could be a great fit. Students will be introduced to marketing research projects. They’ll learn how to design, implement, and interpret them. Concepts covered include value and willingness-to-pay, how to use auctions to estimate value, cluster analysis, ethical issues in marketing research, and how to design marketing surveys. While some of the topics covered in this course are a bit technical, it moves at a pace fit for an introductory learner.
University of Virginia Darden School of Business | FutureLearn | Free | 10 hrs
Being able to find data about your company is not necessarily the problem. Companies can often have too much data. This course will teach students how to interpret and sift through data, and determine what it means, what is important, and what is best left discarded.
Professor Rajkumar Venkatesan of the University of Virginia Darden School of Business will help students design experiments to evaluate marketing campaigns, measure the effectiveness of brand and customer assets, and calculate customer lifetime value. While the course is good for users looking to improve the effectiveness of their marketing campaigns, it also is good to simply teach students the basics of marketing analytics. When you know how to use it and interpret it, suddenly reading endless data about your company won’t seem quite so overwhelming.
Note, after 7 free weeks, you’ll have to pay $74 if you want to continue.