Remote | Freelance
Goodwall

PR and Communications Manager (Contract)

REMOTE

MARKETING

FLEXIBLE

About Us:

Goodwall is the leading professional development network for the next generation. We guide young talent as they navigate the future of learning and earning, starting in high school and following along through the college years. Students have a medium to tell their story, get support from our inspirational community, and get connected to universities, internships, and jobs. Our top-rated app has a following of over 1 million members and our network of organizations and companies spans four continents. We are a fast growing and well-financed company that takes great pride in (and thoroughly enjoy) having a diverse team and being an equal opportunity employer. Each member of our dynamic team has a unique perspective to share–just as we know you do–and we are all incredibly passionate about our shared mission and goal: to help every member of our community become the best version of themselves.

About The Role:

Goodwall is looking for a PR/Communications pro to join our global team. Although this is a contract role, we’re looking for someone who can stay with us for the long-term (and potentially join on a permanent basis in the future). As our first dedicated Communications team member, you will own the voice of Goodwall. We’ll be looking to you for guidance and expertise on everything from creating content to mingling with the media. You should be chameleon-like in your ability to communicate to various audiences: one day creating content for Millenials, and the next day for Fortune 500 leaders. This is a remote (US-based) role that will be working closely with our team in NYC, Switzerland and the Philippines so we’re also looking for a great communicator when it comes to teamwork.

What You’ll Do:

  • Build out a company style guide to set a consistent tone of communication across our global team
  • Create a PR strategy from the ground up that will help bring Goodwall’s work into the public eye
  • Engage with our user community in order to craft engaging stories to share with the public
  • Get to know our users and business partners and determine the best way to speak to them, whether that’s through our mobile app, website, social media posts, or blog
  • Own all Goodwall content creation, both on the B2C side (Millennials, college students and recent grads) and B2B side (SMBs to Fortune 500s)
  • Perform content audits of our website from both an on-page and off-page perspective and recommend impactful content optimizations and new content strategies to support the PR strategy
  • Research media contacts at leading digital publications and pitch interesting and engaging content that result in building meaningful media relationships Monitor and respond to journalist inquiries as well as social media channels

What We Offer You:

  • A challenging, fast-moving environment
  • A flexible, remote work environment
  • A mission that you can be proud of
  • Ability to have real impact both in the company and on society
  • A high level of autonomy in a position that will evolve according to your strengths

About You:

  • 2+ years of professional, full-time PR and Communications experience
  • Experience being a “lone wolf” of PR and Comm: you’re no stranger to tackling challenges on your own
  • SEO-focused PR experience is a plus, but not required
  • Excellent writing skills with the ability to speak to various audiences (wow us with some content samples!)
  • Strong interpersonal skills – able to effectively build and manage relationships with media, user community and bloggers (as well as team mates!)
  • Previous experience with startups is a huge plus, as well as experience working remotely with distributed teams
  • As a remote worker, we’re looking for an independent thinker who can get the job done with minimal direction

Diversity & Inclusion

Goodwall is an equal opportunity employer and we are committed to continuing to build a company that embraces and thrives on diversity and inclusion. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.