Partner Marketing Manager at Micro Focus

Remote
Micro Focus

Partner Marketing Manager (U.S. – REMOTE)

Cambridge United States of America category Sales & Marketing

Job Description:

  • Job Title: Partner Marketing Manager (U.S. – REMOTE)
  • Location: Remote Eligible

Vertica believes that each of us knows the work environment that makes us the most productive. That’s why we provide our employees with the ability to work how and where they will be the most successful. We enable a flexible approach to work location, meaning for roles where it makes sense, you can work from the office or from home, or a combination of both, but you make that choice including where you choose to live. Vertica invests in the best technologies and provides flexible benefits and collaborative work environments to empower employees to work productively in the setting that meets their personal needs. That’s why we’re so proud to have a highly productive and engaged team in every function of the company.

This Vertica Partner Marketing Manager will be responsible for providing field and digital marketing support of the growing Vertica partner ecosystem, with a primary focus on value added resellers and alliances partners. This role will also include the development of joint go-to-market planning with select partners, supporting field enablement, running and representing Vertica at conferences and meetups, and more. This partner marketing manager will also work closely with product marketing to support new releases, sales plays, lead generation campaigns, and ensure the market fully understands the combination of Vertica with complementary partner products and services.

Responsibilities:

  • Based on a strong knowledge of trends in the Big Data analytics/Machine Learning industry affect the strategy/direction of the marketing campaigns and programs for the product line/line of services or solutions
  • Suggest programmatic changes internally and with external partners
  • Develop go-to-market plans with a range of partners, identifying which to focus more resources than the other
  • Lead projects that involve cross- functional coordination to provide integrated products/services/ solutions
  • Lead external agencies and vendors as well as work with internal teams; creative email marketing, product marketing, sales and web team
  • Possess extensive project management skills; running an event from its inception all the way to post event reporting (running in conjunction with Marketing Operations team)
  • Manage and balance MDF budget allocation and reconciliation
  • Build timely post event reporting statistics (post show documents, financial reconciliation, lead input, Salesforce campaign creation, and ongoing pipeline creation based on activities)
  • Seen by sales team as a key contributor in the products/services/solutions
  • Develop effective communication vehicles to and for partners including, newsletters and social media
  • Manage partner enablement via partner portals (Vertica Academy & Zift)
  • Often create innovative campaigns to enhance sales of the product lines or line of services/solutions
  • Seen by sales team as a key contributor in the products/services/solutions

Education and Experience Required:

  • College degree in Marketing/Business/Technical.

Knowledge and Skills:

  • 8-10 years in marketing fundamentals
  • Strong leadership capabilities
  • Minimum 2 year work experience in a some partner marketing function beyond field and digital marketing

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Job:

  • Marketing

Micro Focus is proud to be an Equal Opportunity Employer. Prospective employees will receive consideration without discrimination because of race, colour, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, genetic information, citizenship or any other legally protected status

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