Digital Marketing Specialist at BoldLeads


Digital Marketing Specialist

Let’s make lead generation better.

The Digital Marketing Specialist manages ad campaigns, acts as a liaison for stakeholders to educate and provide solutions for current and prospective clients by optimizing campaigns to improve performance.


  • Design digital ad campaigns aligned with the business goals of stakeholders.
  • Coordinate and create digital content, including video. Plan, implement, manage, analyze and optimize paid media marketing campaigns in traditional and emerging digital channels.
  • Monitor company and client ad campaign optimizations and CPL to ensure that target goals are met.


  • Work with external agencies and vendors to execute marketing programs.
  • Collaborate with internal teams (i.e. product and sales) to develop and monitor strategic marketing initiatives.
  • Maintain a strong online company voice for multiple clients through digital media.


  • Design, create and execute testing to improve ad campaign strategies in a variety of channels
  • Successfully engage in multiple initiatives simultaneously.
  • Develop new and engaging content for individual digital channels.
  • Anticipate the needs of stakeholders and proactively identify the pros/cons of various solutions.


  • Conduct market research and analyze trends to identify new marketing opportunities and how they can be applied to business processes and client retention.
  • Evaluate and monitor campaign performance on an ongoing basis to ensure key metrics are being met.
  • Design and create testing plans on ad channels to promote strategy development.
  • Identify opportunities for efficiency and channel transformation.

Required Skills/Abilities:

  • 5+ years of experience with demand gen marketing.
  • Hands-on expertise with ad implementation on a variety of paid media channels including Google Adwords and Facebook.
  • Direct experience with ad and landing page copywriting
  • Creativity and the ability to create and edit content to reflect our brand personalities, including video
  • Ability to analyze data and provide data or evidence-based recommendations
  • Experience with A/B and other testing modalities
  • Excellent verbal and written communication skills.
  • Sense of urgency and ability to adapt to change.
  • Comfortable working in a fast-paced, performance-oriented environment.
  • Ability to think creatively, strategically, and identify and resolve problems autonomously
  • Be a team player
  • Organized with great attention to detail
  • Excellent Customer Service Skills

The duties and responsibilities described are not a comprehensive list. Additional tasks may be assigned to the employee or the scope of the job may change as needed by the business.

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