Content Strategist at Blue Corona

Remote
Blue Corona

Content Strategist

  • United States
  • Full Time
  • Campaigns Team
  • Mid Level

As a Content Strategist, you’ll be responsible for coordinating and supporting the execution and implementation of comprehensive website content strategies for multiple clients. Although the type of content you will coordinate and publish will vary month-to-month, it will typically include: new web pages, informational blog posts, and rewriting existing web pages. Our clients require top-quality content that is executed on-time and driven by a data-backed strategy. You will support the SEO Analyst role to achieve this.

Responsibilities

  • Fulfill requests and updates on client websites, coordinating with the Account Managers, SEO Analysts, and Freelance Copywriters to get the request completed accurately and on-time
  • Managing a team of freelance writers to assign out content tasks
  • Providing instruction on freelance tasks so that the content output achieves the initial marketing goal, and providing feedback and coaching when necessary
  • Ensure all projects are completed on time and deadlines are met
  • Ensure adherence to client and SEO industry standards for all requests/projects
  • Keep up to date on industry news, trends and the ever-changing nature of digital platforms
  • Collaborate with multiple teams on marketing campaigns (teams include Account Management, Design, Web Projects, Web & Development, Video, Paid Search, and more)

Requirements

  • 4-year college degree in Communications, Public Relations, English, Journalism, Marketing, Psychology, or related (high GPAs and top-tier schools preferred)
  • Exemplary organization and time management skills with the ability to handle multiple projects simultaneously
  • Strong critical and strategic thinking skills (demonstration of successful campaigns implementation preferred)
  • WordPress experience is a plus
  • Proficient in Microsoft Office, AP style, grammar and efficient writing
  • Familiar with search engine optimization and SEO writing techniques
  • Familiar with Project Management Software (ClickUp, Asana, Trello, ZenDesk, etc.)
  • Extreme attention to detail with respect to writing accuracy, grammatical correctness, etc. and no tolerance for errors
  • Strong work ethic and a “do whatever it takes to get the best job done” attitude
  • Experience as a copywriter or copy editor is preferred
  • Experience as a content or marketing coordinator in an agency setting is a plus

About Blue Corona

Founded in 2008, Blue Corona is a data-driven online marketing company that helps businesses accurately measure and track their advertising efforts to generate more leads and sales from the web. For each client, Blue Corona implements inbound internet marketing strategies such as pay per click (PPC) advertising, search engine optimization (SEO), online lead generation, ad tracking, conversion rate optimization, and website redesigns. Blue Corona was ranked on the 2012 Inc. 500 list and has placed on the Inc. 500|5000 every year since. The company has offices in both Gaithersburg, MD and Charlotte, NC.

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