Web Content Strategist

Title: Web Content Strategist - Davis, CA, Job ID 89455

Location: Davis United States

Job Description:

UC ANR is a division of the University of California (UC) system that bridges the gap between local issues and the expertise of the UC system by providing research-based information, educational programs, and technical expertise to the public in areas such as agriculture, natural resources, nutrition, and youth development. UC ANR is part of a nationwide Cooperative Extension network, which began in the early 20th century to connect research from land-grant universities with the everyday needs of people in communities across the United States. Today, we collaborate with farmers, ranchers, diverse communities, youth and adult educators, and policymakers to address local and statewide issues related to food systems, water, climate change, and sustainable agriculture through a statewide network of campus-based researchers, county-based Advisors, and community educators. 

Our mission is to cultivate thriving communities, sustainable agriculture, resilient ecosystems, and economic prosperity in California and globally through equitable generation and sharing of collaborative, science-based solutions. Over 180 UCCE Advisors conduct applied research and extension education from county-based UCCE offices serving all 58 counties from 70+ locations. By working and living among those we serve, UC ANR expands the University of California’s reach to engage all people and communities in California, ensuring equal access to the resources UC has to offer. Our vision is that UC ANR will be valued in every California community for meaningful engagement and making a positive difference in people’s lives.

Additional Information:

• Discover our organization at UC ANR and explore our Mission.  
• Through our Statewide Programs and Institutes, UC ANR academics and UC faculty collaborate in integrated teams to tackle priority problems through combined research and extension.
• Our Strategic Initiatives serve as our roadmap, helping us stay unified and effectively advocate for the work we do. 
• Through our seven Public Value Statements, we share the real-world difference our research and extension work make for the public. 
• We maintain a culture of equity and respect, with all UC ANR employees committed to the Civil Rights Compliance Policy. 
• We champion inclusive excellence through our Principles of Community, creating a professional home where everyone, regardless of background, feels they belong and has the opportunity to grow.

 

Position Summary:

Under the general direction of the Lead Digital Communication Strategist provides content strategy consultation, coordinates website and content projects, and supports the ongoing development and maintenance of UC ANR's Integrated Web Platform (IWP). Applies content strategy principles, accessibility standards, information architecture, and established organizational best practices to improve digital experiences across a variety of websites. Independently manages multiple concurrent projects, balances competing priorities, and exercises sound judgment in coordinating stakeholder needs and delivering timely, user-centered digital solutions. Works collaboratively with senior Content Team members to implement organizational priorities while escalating highly complex or strategic issues for guidance when appropriate.

This position is a career appointment that is 100% fixed. 

This position may be eligible for a hybrid work arrangement, combining remote work with on-site work at the designated office in Davis, CA. Candidates must be available to work on-site at least two days per week, with additional on-site work and travel as business needs require.

 

Pay Scale: $75,900.00/year to $106,600.00/year

Key Responsibilities:

45%

Website Consulting, Content Strategy & Project Coordination 

• Provide content strategy consultation to website owners and stakeholders regarding website planning, content organization, navigation, and information architecture.

• Coordinate website and content projects from intake through implementation, ensuring timely completion and alignment with established project goals and organizational standards.

• Independently manage multiple concurrent website and content projects while balancing competing priorities and responding to high-priority and time-sensitive requests, especially those from leadership.

• Consult with stakeholders to gather requirements, identify content needs, and recommend effective website and content solutions.

• Apply established content strategy principles, accessibility standards, governance, and web best practices across IWP.

• Review website content for accessibility, readability, usability, and alignment with established organizational standards.

• Recommend practical content improvements informed by accessibility reviews, stakeholder feedback, website analytics, and user experience principles.

• Support planning for new websites, significant redesigns, and major content updates.

• Assist website owners in planning, maintaining, and continuously improving website content throughout its lifecycle.

• Exercise sound judgment in managing stakeholder expectations and escalate highly complex, cross-organizational, or strategic issues to senior Content Team members when appropriate.

   

35%

Website Support & Training 

• Provide ongoing consultation and support for IWP website administrators.

• Respond to website content questions and provide guidance on content strategy, accessibility, information architecture, and web best practices.

• Assist website administrators with implementing recommended content improvements within the IWP.

• Develop, maintain, and continuously improve website guidance, documentation, templates, and training materials.

• Deliver one-on-one consultations, workshops, office hours, and group training sessions for website administrators.

• Support implementation of established content governance, digital standards, and accessibility requirements across UC ANR websites.

• Assist with website content reviews, accessibility remediation efforts, and digital improvement initiatives.

• Collaborate with the Accessibility Team and other partners to promote accessible, user centered digital content.

20%

Continuous Improvement & Collaboration 

• Use website analytics, accessibility reviews, stakeholder feedback, and content assessments to identify opportunities for continuous improvement.

• Research and maintain knowledge of emerging trends and best practices related to content strategy, accessibility, content management systems, artificial intelligence, and web communications.

• Collaborate with Information Technology, Strategic Communications, the Accessibility Team, and other cross-functional partners on digital initiatives.

• Contribute to improvements in Content Team workflows, documentation, templates, and service delivery.

• Participate in planning and implementation of Content Team and organizational digital initiatives that support UC ANR's IWP.

 

Requirements:

• Bachelor's degree in related area and / or equivalent experience / training. 
• Thorough knowledge & proven experience applying content strategy principles to develop and improve website content, information architecture, and web writing using digital best practices. 
• Thorough knowledge & extensive experience utilizing enterprise web publishing platforms and content management systems. 
• Demonstrated expertise in applying WCAG accessibility standards, digital content governance, and usability principles to ensure inclusive user experiences.  
• Experience applying user experience (UX) principles to the design and organization of digital content and site structures. 
• A track record of successful consultation and facilitation, with the ability to build effective working relationships across a diverse, multi-departmental organization. 
• Proven ability to independently prioritize and manage multiple concurrent digital projects while adapting to shifting priorities and deadlines. 
• Ability to analyze website content and recommend practical, user-centered improvements using established standards, analytics, and stakeholder feedback. 
• Experience analyzing website performance using analytics and stakeholder feedback to recommend and implement user-centered improvements. 
• Experience developing documentation, guidance, templates, and training materials. 
• Demonstrated ability to communicate complex technical and content concepts to audiences with varying levels of digital expertise. 
• Demonstrated sound judgment, initiative, and problem-solving skills when managing moderately complex assignments. 

Preferred Skills:

• Experience working with content management systems (CMS), preferably Drupal.

• Prior experience working within the University of California system, higher education, or another large, decentralized organization.

• Experience supporting website accessibility, content strategy, and content governance initiatives.