Social Media and Content Assistant

Title: Social Media & Content Assistant, Curlsmith

Location: Boston United States

Full time

Job Description:

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Social Media & Content Assistant, Curlsmith

Department: Marketing - Beauty & Wellness

Work Location: Boston, MA, Hybrid (work 3 days onsite)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

The Social Media & Content Assistant will be responsible for Curlsmiths community management, scheduling and posting on all Curlsmith social media channels. They will be able to seek and identify new trends that can be applied to the business to create engaging content as well as identify emerging talent for future campaigns. They will also be responsible for shooting and editing short form content and optimize capturing content at photoshoots and events. They will also be confident in liaising with the team to get the correct response for customer queries.

• Appropriately respond to consumer interaction on Facebook, Instagram, YouTube, TikTok, Threads, and Pinterest.

• Director customer service to comments and messages regarding orders.

• Engaging with the community on our social channels and user generated content through likes, comments, and reposts.

• Report back to the team on feedback we have received from our social channels in team meetings.

• Respond to comments and messages regarding curly hair specific questions with our Lead Hair Educator for an appropriate and educated response.

• Shooting TikTok's, Reels, and other short form content.

• Jumping on the latest trends using trending templates, sounds, and songs.

• Editing Influencer and User generated content.

• Filming behind the scenes content when at photoshoots, events, and meetings to optimize content.

• Own organic social media calendars for all channels; copywriting and planning content.

• Manage UGC platform for content across brand touchpoints; organic & paid social.

• Briefing ideas to content creators for campaigns and organic content.

• Research and analyze competitor's social activity and best practices.

• Report industry knowledge.

• Identify and track trends and emerging talent for content purposes.

Skills needed to be successful in this role:

• Possess a genuine passion and strong knowledge of all social media channels

• Understand how paid social media works as well as organic

• Have a naturally inquisitive nature and passion for hair care

• Be creative and able to come up with innovative ideas

• Organized and possesses clear and concise communication skills and ability to communicate with internal stakeholders

• Be a team player, working with a wider team on sharing ideas and content that can benefit the whole business

Minimum Qualifications:

• Bachelor's Degree in Marketing/Digital Marketing

• 2+ years of experience in social media working for a brand within hair or beauty or similar

• Authorized to work in the United States on a full-time basis.

Preferred Qualifications:

• Candidate with curly or textured hair to create self-curated content

In Massachusetts, the standard base pay range for this role is $55,923- $69,904 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.