Senior Digital Media Specialist

Title: Senior Digital Media Specialist

Location: Washington DC

Job Description:

Job Description

We have an exciting opportunity foraSenior Digital Media Specialistat UL Standards & Engagement.This is a hybrid opportunity based inourWashington, DC office.

 

TheSenior Digital Media Specialistwill support and strengthen the organization’s digital presence through effective social and paid media engagement to advance the mission of UL Standards & Engagement (ULSE) to make the world safer, more secure, and sustainable. The Senior Digital Media Specialist willrepresentthe organization’s voice across priority digital channels, helping to grow, inspire, and engage our global community. Working closely with cross-functional teams, the Senior Digital Media Specialist will translate complex, standards-driven technical content into compelling, platformappropriate digitalnarratives.

 

UL Standards & Engagement:

AtUL Standards & Engagement(ULSE),weexpand the boundaries of safety science tocreate a more secure and sustainable world. Formore thana century, we havecreated new safety standardsand shared our findings with academia, scientists, manufacturers, and policymakers across industries.Weidentifycritical safety and sustainability issues, askingtoughquestions because we believe a safer world begins with knowledge.

Build a safer, more secure, and sustainable future with us.Join us and work with ourStandardsteamswho develop the standardsto putthat knowledgeinto practice.

 

Whatyou’lllearnandachieve:

AstheSenior Digital Media Specialist,youwill play a key role in the rapid growth ofULas you:

• Manage strategicinitiativesprojects and related programs,identifyingopportunities to engage key stakeholders effectively. Use data-driven insights to inform strategy, defineobjectives, set measurableoutcomesandestablishtargets aligned with organizational goals.

• Conceptualize and lead the execution of organic and paid social strategies and integrated campaigns that align with ULSE’s overarching advocacy and safety goals in collaboration with the Digital Strategy Manager and key members of the Communications team.

• Drive growth and engagement across all organic social channels by managing the daily content calendar and developing strategies for follower acquisition.

• Architect and manage sophisticated paid digital campaigns across Meta and LinkedIn. Serve as the primary liaison for our programmatic and Google Ads vendors, to guide alignment and campaign success.

• Partner directly with Subject Matter Experts (SMEs) and leadership to develop high-level thought leadership content, ghostwriting sophisticated social posts that amplify our influence in the standards and safety space.

• Film on-site atevents to capture real-time footage for social stories and posts. Partner within-house design team for high-production or more complex video projects.

• Manage the creation of brand-consistent visuals, either through collaboration with our design team or using pre-built templates for simple posts.

• Manage digital advertisingbudget, provide data-driven insights and monthly reports that connect social performance to organizational impact.

• Lead influencer collaborations and partner amplificationefforts;serve as the primary liaison for our external agency vendors to guide alignment and campaign success.

• Serve as the guardian of the ULSE brand voice, ensuring consistency, professional tone, and mission-alignment across all digital touchpoints.

• Maintaincontinued awareness of industry trends and external context, offering insight to inform strategic decisions and direction of the standards development function.

• Solve complex issues and take initiativefor definingcontinuous improvementsolutions, andapply strong problem-solvingskillsescalatingissues when necessary.

• Manage and complete processes and projects independently.

• Contribute to department initiatives as needed.

 

Whatyou’llexperience working atUL Standards & Engagement:We have pursued our mission of workingfora safer, more secure,and sustainableworldfornearly 130years,embedding conscientious stewardshipintoeverything we do.

• People:Our people make us special.You’llwork with a diverse team of experts respected for their independence and transparency and build a network,becauseour approach is collaborative. We collaborateacross disciplines, organizations, and geographies to build the global scientific response that today’s global challenges require.

• Interesting work: Every day is different for us here.Weseewhat’son the horizon anduse ourexpertiseto build the foundations of a safer future.You’llhave the opportunity to push the boundaries of human understanding as part of a team working to advance the public good.

• Growandachieve: We learn, work,and grow togetherthroughtargeted development, reward,and recognition programs.

• Values. Four core values guide our work: collaboration, respect, integrity, and beneficence. By living our values, we inspire the trust essential to fulfilling our mission and fosterpartnershipsthat enable us to pursue abeneficentfuture in which we all can thrive.

• Total Rewards:All employees at UL Standards & Engagement are eligible for bonus compensation. We offer comprehensive medical, dental, vision, and life insurance plans and a generous 401k matching structure of up to 5% of eligible pay. Moreover, we invest anadditional4% into your retirement saving fund after your first year of continuous employment. Depending on your role, you may be able to discuss flexible working arrangements with your manager. We also provide employees with paid time off, including vacation, holiday, sick, and volunteer days.

 

Whatmakes you a great fit:

While no one candidate will embody every quality, the successful candidate will bring many of the following professional competencies and personal attributes:

• Demonstratedadvanced knowledge of social and paid media platforms, digital audience engagement and translating complex technical or policy content into credible, high impact digital narratives.

• Exceptional copywriting skills with the ability to pivot voice and tone based on the platform, audience, and strategic goal.

• Demonstratesthe ability to work with a high degree of autonomy, managing projects frominitialconcept through to final execution.

• Project management skills, including developing project timelines, scope management, and managing project resources withabilityto execute end-to-end processes or projects.

• Strong communicationand engagement skills, withabilityto effectively organize, communicate and present information to multiple stakeholder groups.

• Strategic thinker with strong problem-solvingskillsability to foster collaboration and partnership with cross-functional teams to develop solutions with broad impact.

 

Professional education and experience requirements for the role include:

• Bachelor’sdegree. Advanced degree preferred.

• Minimum5 years of related work experience.

• Mastery of social media management tools (e.g., Sprout Social, Meta Ads Manager, X Ads Manager, LinkedIn Campaign Manager) and some familiarity with Programmatic Demand-Side Platforms (DSPs)

• Experience working with external ad vendors is preferred.

• Experience with Adobe Creative Suite (Photoshop, InDesign, and Adobe Premiere Pro) is preferred

Salary Range:

$74,051.25-$101,820.46

Pay type:

Salary