Message Director

Title: Message Director

Location: Vilnius / Kaunas 

Type: Full-time

Workplace: hybrid

Category: Marketing

Job Description:

We’re shaping the future of online success - powered by AI and driven by people. With 900+ talented professionals and over 5 million clients in 150 countries, we help creators and entrepreneurs bring their ideas to life faster and easier than ever before.

Our mission: To provide tools that help individuals and small businesses succeed online faster and easier.

Our culture: Guided by 10 company principles.

Our formula for success: Customer obsession, innovative products, and talented teams.

 

Your role at Hostinger

Hostinger is at an inflection point. We’ve built a globally recognized product with strong performance marketing and visual execution. Now, we’re stepping into the next phase - building a distinctive, globally recognizable brand that people remember, trust, and choose.
Today, our visuals are strong. But our messaging is not yet where it needs to be.
We are still too often: abstract, inconsistent across channels, diluted in how we express brand value.
We’re looking for a Message Director to change that.
This role is about ending the era of abstract tech-speak at Hostinger and replacing it with a voice that is: clear, confident, distinctive and impossible to ignore.

You will own how Hostinger speaks to the world, - not just at a guideline level, but in the actual words people see, hear, and remember.

 

Curious to learn more? Connect with your team: Radvilė Jankevičienė, Head of Brand Image

Your goal

Build a clear, scalable, and distinctive messaging system that makes Hostinger: easier to understand, easier to remember, and easier to choose.

This includes:

• defining and rolling out a One message framework, - a unified system of core narratives, message hierarchy, and verbal principles used across all markets and channels
• elevating tone of voice from functional to distinctive and ownable
• creating bold, memorable brand campaigns that build long-term trust

Your impact from day one

You are not stepping into a blank page.

You are stepping into a company where:

• strong visual identity already exists
• messaging is fragmented and inconsistent
• multiple teams interpret the brand differently

Your challenge is to

• bring clarity where there is fragmentation
• replace generic language with clear, intentional messaging
• create a system others can actually use and scale

What you’ll own

• Definition and rollout of the One message framework (core narratives, message hierarchy, principles, tracking its success)
• Brand tone of voice - making it clear, differentiated, and consistently applied
• Development of big ideas and conceptual campaigns (independently and with the team)
• Raising the bar of copywriting craft across Hostinger (website, advertising, products, external communications)

Your day-to-day

• Define, implement, and evolve the One message framework across all brand communication
• Redefine and own tone of voice and its real application across teams
• Personally write and shape high-stakes messaging (campaigns, new product positionings, scripts, taglines, key narratives)
• Initiate, review, and approve messaging across major brand touchpoints
• Translate brand positioning into clear, simple, and powerful language
• Challenge weak, generic, or diluted messaging - weasel words, - and replace it with better clearer alternatives
• Mentor and guide writers across teams (CRO, YouTube scriptwriters, tutorial/blog writers, PR, advertising) to raise craft standards
• Audit competitor messaging to identify opportunities for differentiation
• Explore new storytelling formats and communication channels

Your skills and experience

• Proven experience building distinctive brand messaging systems and campaigns 
• Strong ability to turn strategy into clear, simple, compelling language
• Deep understanding of audience psychology and communication impact
• Experience working across multiple markets
• Confidence to challenge senior stakeholders and defend strong creative decisions
• High standards for copywriting craft, both strategic and hands-on
• Ability to operate both as a thinker and a maker
• Experience in tech or SaaS is a plus
• High proficiency in English language is a must

How success will be measured

• Increase in brand recall from brand campaigns
• Strong consistency of messaging and tone of voice across channels and markets
• Improvement in brand perception, especially message clarity
• Clear verbal distinctiveness vs competitors
• Increased understanding of Hostinger’s value proposition
• Positive shift in brand sentiment

Who this role is for

This role is for someone who:

• is tired of generic tech messaging
• cares deeply about the craft of writing
• wants to build something defining, not incremental
• and is motivated to shape how a global brand speaks at scale

Benefits for you

•  360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Coach Hub, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.

•  Freedom & responsibility: Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world. Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment.

• Wellness simplified: Your health comes first with insurance from Day 1, gym memberships, recharge leave, Headspace subscriptions, and regular health checks. Join our wellbeing-dedicated events, sports, arts, and hobby clubs, or simply enjoy the balance of a lifestyle that prioritizes wellness.

• Work hard – play hard: Celebrate your achievements with company events like Summerfest & Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations. Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.                                                               
                                     

Compensation

Salary range begins at 4600 Eur gross/month

We’re always looking for experienced talent to raise the bar. If you’re excited about the role but the listed salary range doesn’t align with your expectations, we still encourage you to apply - we’re open to adjusting compensation based on the impact and value you bring.