Digital Copywriter

Title: Digital Copywriter

Location: Baltimore, MD

Job Description:

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident. 

We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.  

Join us for the opportunity to grow and make a difference in ways that matter to you. 

Role Summary

As part of a cross-functional team, the copywriter collaborates with marketing partners and creative colleagues (graphic designers, UX designers, and content strategists) to develop engaging, benefit-focused content for digital and non-digital channels. Key outputs include social posts, email, web, video, and print collateral.

The Copywriter has a fundamental understanding of the financial services industry, T. Rowe Price capabilities, and our intermediary audiences. The copywriter also understands how to engage the advisor audience and successfully position the firm’s products, services, and brand in a crowded marketplace.

Responsibilities

• Works with key stakeholders to ensure alignment on content requirements, objectives, assumptions, and success factors before copy development begins.
• Participates in creative meetings for project kickoffs and brainstorming sessions with designers and business partners.
• Generates ideas and develops clear, concise, compelling copy based on agreed-upon strategy.
• Understands the various audience segments for an assigned campaign; tailors content to reflect the desired tone, sentiment, and intent of the messaging and elicit the desired reaction/response.
• Applies writing and content style guidelines and incorporates T. Rowe Price brand tone, voice, and principles in copy.
• Understands the unique content preferences of digital consumers (functional, engaging, scannable, concise, platform-friendly, searchable).
• Uses approved generative AI tools as part of the creative process, with required governance.
• Presents ideas and works in an iterative manner—responding with copy that addresses stakeholder feedback or research findings.
• Reviews and edits content produced by marketing partners and creative colleagues.
• Manages time and project load to meet deadlines as agreed upon with business partners.

Qualifications

Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 2+ years of total relevant work experience.

Preferred:

• 2+ years of editorial or copywriting experience in the financial industry, including digital, development of messaging strategies, creative campaigns, and marketing communications.
• Experience with SEO and accessibility principles and application.
• Experience with Figma and highly comfortable using Microsoft Office Suite and Adobe Acrobat.
• Outstanding writing, editing, communication, and presentation skills.

**Writing samples should be submitted when applying**

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to one day per week from home.

Base Salary Ranges

Please review the job posting for the location of this specific opportunity.

$69,500.00 - $118,000.00 for the location of: Maryland, Colorado, Washington and remote workers
$76,500.00 - $130,000.00 for the location of: Washington, D.C.
$87,000.00 - $148,000.00 for the location of: New York, California

Placement within the range provided above is based on the individual’s relevant experience and skills for the role.  Base salary is only one component of our total compensation package.  Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.

Commitment to Diversity, Equity, and Inclusion

At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all. 

Benefits

We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.   

Featured employee benefits to enrich your life:   

• Competitive compensation  

• Annual bonus eligibility  

• A generous retirement plan  

• Hybrid work schedule  

• Health and wellness benefits, including online therapy  

• Paid time off for vacation, illness, medical appointments, and volunteering days  

• Family care resources, including fertility and adoption benefits  

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.