Creative Strategy Director, Consumer Marketing

Title: Creative Strategy Director, Consumer Marketing

Location: NYC

Job Description:

time type

Full time

job requisition id

Job_Req_53336

Job Description :

We are seeking a Creative Strategy Director, to serve as a key connector between consumer marketing objectives and creative execution. In this role, you will help ensure that marketing goals are translated into clear, effective, and high-quality creative output across channels.

You will partner closely with marketing and creative teams to develop creative briefs, refine messaging, and support the delivery of work that is aligned to business objectives and the New York Post brand standards. You will work very closely with the VP to ensure solid execution of all marketing initiatives.

Key Responsibilities:
Creative Brief Development
● Translate marketing objectives into structured and actionable creative briefs
● Define key messaging direction, audience insights, and creative guidance to support execution
● Ensure briefs clearly articulate goals, audience needs, and success criteria

Messaging & Copy Development
● Develop, write, and refine copy for consumer marketing materials including digital ads, email campaigns, landing pages, and direct mail
● Ensure messaging is clear, consistent, customer-focused, and aligned with brand voice
● Adapt tone and messaging for different channels and audiences while maintaining coherence

Creative Review & Quality Assurance
● Review creative outputs to ensure alignment with approved briefs and brand standards
● Provide structured feedback focused on clarity, effectiveness, and alignment with objectives
● Support continuous improvement of creative quality and consistency across deliverables

Testing & Optimization
● Partner with marketing and analytics teams to support A/B testing of creative concepts and messaging
● Contribute to identifying opportunities for performance improvement based on results and insights

Brand Consistency
● Support consistency of brand voice and messaging across consumer touchpoints and channels

● Ensure alignment between digital, print, CRM, and other marketing communications

Requirements:
● 5–10+ years of experience in creative strategy, copywriting, brand strategy, marketing, advertising, or related disciplines
● Experience working in or with in-house creative teams, agencies, or integrated marketing environments
● Demonstrated experience developing creative briefs and guiding creative execution
● Strong ability to translate business and marketing goals into creative direction
● Excellent written communication and copywriting skills
● Familiarity with consumer marketing principles and audience segmentation
● Understanding of performance marketing concepts such as conversion optimization and campaign testing
● Ability to provide structured, actionable feedback on creative work
● Strong collaboration and communication skills across cross-functional teams

Preferred Qualifications:
● Experience in direct response marketing or performance-driven campaigns
● Familiarity with digital marketing channels, including paid media, CRM, and social platforms
● Experience working with in-house studios or creative production teams

Note: This role will adhere to a hybrid work model (subject to change as business needs evolve).

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Base Pay Range: 145,000 - 160,000 + Bonus

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.