Creative Copywriter - Brand and Creative Marketing

Job Title: Creative Copywriter (Temp) | Brand and Creative Marketing | Irvine, CA

Location: Irvine United States

Job Description:

Team Name:

Marketing

Job Description:

As a Creative Copywriter on the Brand and Creative Marketing team, you'll join Blizzard for a fixed-term engagement focused on shaping how players experience and connect with our franchises. You'll help define, protect, and express the brand voice across a wide range of player-facing touchpoints, translating strategy into ideas that resonate and scale across campaigns, channels, and key moments.

Operating as both a creative lead and hands-on writer, you'll contribute original thinking while owning execution in a fast‑moving, multi-campaign environment. Partnering closely with brand managers, strategists, designers, producers, and agency teams, you'll help bring work from concept through launch, ensuring consistency, authenticity, and high creative quality throughout.

NOTE: This is a temporary position for 6 months. This role offers a flexible hybrid work week from our Irvine, CA studio location, with a mix of remote and on-site days. While hybrid is the standard arrangement, you're also welcome to work on-site full-time if you prefer.

Responsibilities

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• Develop campaign-level messaging and narrative frameworks, grounding creative ideas in a clear strategy that can scale across channels.

• Own end-to-end marketing copy across paid media, social, web, video, CRM, and experiential touchpoints, maintaining consistency and craft throughout.

• Steward brand voice and tone, acting as a guardian of franchise authenticity so all copy feels true to the world, characters, and player expectations.

• Translate complex product features, updates, and strategies into clear, compelling narratives that resonate emotionally with players.

• Collaborate cross-functionally with brand, creative, social, data, and production teams to shape briefs, align on insights, and deliver cohesive work.

• Contribute original creative thinking, bringing fresh perspectives, cultural awareness, and strong points of view to brainstorms and creative reviews.

• Inform creative work through insight, applying an understanding of player behavior, media environments, and cultural trends.

• Partner with agencies and vendors, providing clear direction, feedback, and approvals to ensure external work meets Blizzard standards.

Minimum Requirements

• 5+ years of professional copywriting experience within brand, marketing, or creative environments.

• Demonstrated ability to own campaign-level messaging and execute across multiple marketing channels.

• Strong command of brand voice, tone, and narrative consistency across touchpoints.

• Experience collaborating cross-functionally with brand, creative, social, and production partners.

• Exceptional editorial judgment, attention to detail, and storytelling craft.

Bonus Points

• Familiarity with the World of Warcraft franchise, its tone, and player community.

• Experience working on entertainment, gaming, or lifestyle brands.

• Familiarity with live-service products or ongoing content ecosystems.

• Experience collaborating with external agencies or vendors.

• Interest in Blizzard games and player communities.

Your Platform

Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry's most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty, World of Warcraft, Overwatch, Diablo, Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment.  We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered!

The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all the qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  

In the U.S., the standard base pay range for this role is $21.63 - $40.02 Hourly. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role's range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.