Content Specialist

Content Specialist

United States - Remote in AR, FL, GA, IL, MA, MD, MI, MN, NE, OH, SC, TN, TX, and WI.

Marketing 

Full-time 

Remote

Position Summary

BWF Zuri is seeking a highly organized and detail-oriented Content Specialist to support the planning, creation, and distribution of marketing content across digital, social, email, events, and thought leadership channels. This role is ideal for a strong communicator who enjoys collaborating with subject matter experts, and ensuring content is delivered on time and aligned with BWF Zuri's brand. 

The Content Specialist will work closely with the Digital Marketing Manager and Event Specialist to help bring BWF Zuri's expertise to life by coordinating marketing campaigns, managing content calendars, supporting events and webinars, and assisting with content creation that engages nonprofit and higher education leaders.

Key Responsibilities

Content Planning & Coordination

• Maintain the editorial and content calendar across multiple core capabilities.
• Coordinate the production of blogs, articles, case studies, webinars, white papers, videos, and other marketing assets.
• Collaborate with consultants and subject matter experts to gather content and meet project deadlines.

Content Development

• Draft and edit marketing copy for:
  • Blogs
  • Client spotlights and case studies
  • Email campaigns
  • Social media
  • Website updates
  • Event promotions
  • Newsletters
  • Marketing collateral
• Ensure all content aligns with BWF Zuri's voice, messaging, and brand standards.
• Proofread content for grammar, consistency, and accuracy.
• Manage client story library

Social Media & Digital Marketing

• Schedule and publish content across LinkedIn and other digital platforms.
• Monitor social media engagement and recommend opportunities to increase visibility.
• Support website content management.

Event & Webinar Marketing

• Coordinate promotional campaigns for webinars, conferences, and speaking engagements.
• Assist with event communications before and after programs.
• Create promotional assets and follow-up communications.

Marketing Operations

• Organize marketing assets within shared libraries.
• Assist with project management using marketing workflow tools.
• Support project management of industry research

Brand Support

• Help ensure consistency across all marketing materials.
• Coordinate updates to presentations, templates, and branded collateral.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 2–4 years of experience in content marketing, communications, or digital marketing.
• Exceptional writing, editing, and proofreading skills.
• Experience with LinkedIn and B2B social media marketing.
• Basic knowledge of SEO and digital marketing best practices.
• Strong organizational and project management abilities.
• Ability to manage multiple projects and deadlines simultaneously.
• Experience with Microsoft Office and collaborative project management tools.

Preferred Qualifications

• Familiarity with email marketing platforms and CMS tools.
• Experience supporting webinars or virtual events.
• Graphic design experience with Canva or Adobe Creative Suite is a plus.
• Experience working in nonprofit, higher education, healthcare, or professional services environments.

Key Competencies

• Excellent written and verbal communication
• Strong attention to detail
• Project coordination and organization
• Time management
• Collaboration across cross-functional teams
• Adaptability and initiative
• Ability to balance multiple priorities

In this role, success includes:

• Delivering content on schedule with minimal revisions.
• Maintaining an accurate and proactive editorial calendar.
• Increasing engagement across digital and social channels.
• Supporting successful webinar and event marketing campaigns.
• Producing high-quality, brand-consistent content that positions BWF Zuri as a thought leader.
• Building strong working relationships with consultants, business development, and marketing team members.

Compensation and Benefits 

Annual base salary range of $55,000 to $65,000 (plus bonus potential) based on qualifications and experience. BWF offers a comprehensive benefits package including:

• Paid holidays, PTO and volunteer time off.

• 401(k) retirement plan with employer contribution.

• Medical, dental, and vision insurance with HSA and FSA (medical and dependent care) options.

• Employer-paid basic life insurance, short and long-term disability, and Long-Term Care insurance.

Location

Applicants may reside in the following states: AR, FL, GA, IL, MA, MD, MI, MN, NE, OH, SC, TN, TX, and WI.