Content Optimisation Specialist

Content Optimisation Specialist

Location: Heatherton Australia

Job Description:

About the Opportunity

We're looking for a Content Optimisation Specialist to join our Digital Marketing team in a hands‑on role where you'll shape how customers discover, engage with and trust our content across Mitre 10 and Home Timber & Hardware websites. You'll work at the intersection of content, search and customer behaviour - optimising everything from category and product pages to editorial content to drive visibility, engagement and conversion.

It's an exciting opportunity to deepen your expertise across SEO, GEO and emerging AI‑driven search, while partnering closely with Marketing, Digital and Merchandise teams to make a measurable commercial impact.

This role is based in our Heatherton National Support office, with a hybrid arrangement with 3 days in the office and 2 days working from home.

What you'll be doing

• Optimising on‑site content to improve search visibility, engagement and organic growth
• Analysing customer search behaviour using enterprise keyword and analytics tools
• Leading keyword research strategies across SEO, GEO and AEO
• Developing content strategies for key growth categories and campaigns
• Improving site structure, internal linking and page hierarchy to enhance UX/UI
• Collaborating with Marketing and Merchandise teams to inform content development
• Monitoring performance and sharing insights to guide continuous improvement

You're likely a match if you have

• Experience in content development or long‑form copywriting
• Hands‑on experience with SEO practices and search optimisation techniques is advantageous
• Strong understanding of how customers search and consume digital content
• Experience using CMS platforms (e.g. Contentful, Contentstack, AEM)
• Exposure to SEO and research tools such as SEMrush or BrightEdge
• Strong commercial mindset with attention to detail and stakeholder skills

What's on offer

We're proud to offer a workplace that supports your well‑being, growth, and belonging:

️ Extra Leave: Enjoy a 5th week of annual leave, 2 well‑being days, plus 1 volunteer day annually

Career Growth: Endless learning and development opportunities

Parental Leave: 12 weeks of gender‑neutral paid leave for primary carers

Inclusive Culture: Bronze Employer for LGBTQ Inclusion

️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024-2025)

Mental Health: Gold accreditation by Mental Health Australia

Flexibility: Flex Ready and Family Friendly Workplace accredited

About Us

At Total Tools & Hardware Group (Part of Metcash), we're more than just a group of hardware and tool retailers - we're a national network helping build stronger communities.

Backed by trusted brands like Mitre 10, Total Tools, and Home Timber & Hardware, we support independently owned, joint venture, and company‑owned stores across Australia.

With a strong focus on local ownership and expert advice, we give tradies, builders, and DIYers the edge they need to tackle any job - big or small. Whether it's trade‑quality tools from Total Tools or reliable hardware from Mitre 10 and HTH, TTHG is the powerhouse behind the stores that keep Australia building.

This role is being managed directly by our internal Talent Acquisition team. We respectfully request that recruitment agencies do not submit profiles or make contact regarding this opportunity.

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