Web Strategist III

Title: Web Strategist III - 529651

Location: Tuscaloosa United States

Job Description: 

Graphic Design/Web Design

Pay Grade/Pay Range:  Minimum: $53,500 - Midpoint: $66,900 (Salaried E8)

Department/Organization: 301202 - Communications-Strategic Communicat

Normal Work Schedule: Monday - Friday 8:00am to 5:00pm

Note to Applicants: Position is eligible for remote work subject to University policy.

Job Summary: The Web Strategist III uses specialized technical and/or web-centered digital marketing knowledge to manage or support enterprise-level strategic priority initiative or unit’s web resources. Works under moderate supervision.

Additional Department Summary: Provides day-to-day content maintenance and operational support for several mission-critical University websites. Collaborates closely with a team of developers and designers in the Department of Web Strategy and digital marketing professionals in the Department of Marketing. Executes new website builds and redesigns for partner organizations, applying established University design, layout, and content standards to produce a best-in-class experience for users. Performs quality assurance and accessibility testing across the team’s web properties and handles technical maintenance within the University’s WordPress environment. Conducts outreach to site administrators across campus, advising and supporting them on best practices in information architecture, web accessibility, and content strategy. This position may be eligible for remote hybrid work.

Required Minimum Qualifications: Bachelor's degree and four (4) years of web content management experience; OR master's degree and two (2) years of web content management experience.

Skills and Knowledge: High proficiency working in content management systems, particularly WordPress. Strong working knowledge of HTML and CSS. Experience performing WordPress maintenance, including core, plugin, and theme updates and the management of multisite environments. Ability to troubleshoot and resolve technical issues within WordPress. Understanding of the principles of content strategy and information architecture. Working knowledge of web accessibility standards (WCAG 2.1 AA) and the ability to test sites for compliance. Ability to conduct functionality and quality assurance testing of websites. Experience writing for the web. Ability to explain complex or technical concepts in plain language. Familiarity with practical applications of AI tools to enhance web development, content, and quality assurance workflows. Strong interpersonal and consultative skills for advising campus partners on web best practices.

Preferred Qualifications: Four (4) years of experience in website management and/or digital marketing. Extensive experience building, modifying, and managing websites in content management systems, specifically WordPress. Experience with WordPress multisite administration and routine platform maintenance. Experience migrating websites from one content management system to another. Familiarity with the principles and constraints of responsive web design. Experience with user experience research techniques and processes. Experience editing and optimizing images using the Adobe Creative Cloud. Experience writing in brand voice. Experience building reports for executives using web analytics data. Experience applying AI tools to enhance efficiency and quality across web workflows, including content drafting and editing, code assistance, accessibility and QA support, and documentation. Ability to critically evaluate AI-generated output and apply it within established University standards and brand voice. Firm grasp on best practices of writing for the web. Previous experience working collaboratively with developers and marketing professionals.

Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.

Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOC’s Know Your Rights: Workplace discrimination is illegal poster.

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