Web Content and Communications Manager

Web Content and Communications Manager

Location: Olympia United States

Job Description:

Web Content and Communications Manager

Salary

$92,016.00 Annually

Location

Thurston County - Olympia, WA

Job Type

Exempt

Remote Employment

Flexible/Hybrid

Job Number

16006

Department

State Board for Community & Technical Colleges (SBCTC)

Division

• Description
• Benefits

Description

View the complete description on our Jobs page.

The Washington State Board for Community and Technical Colleges (SBCTC) is a state agency governed by a nine-member, governor-appointed board. With oversight from our board, SBCTC administers the Community and Technical College Act. We work closely with community and technical colleges and other partners to support student success, expand learning opportunities, and strengthen Washingtons communities, industries, and workforce.

The Web Content and Communications Manager position reports to the SBCTC Communications Director. The position oversees web content management, including quality assurance, analytics, and web accessibility. It also supports strategic communications, content development, and outreach efforts that advance the priorities of the agency and college system. The incumbent plays an essential role in how our audiences experience and engage with SBCTC.

This position is an administrative exempt position headquartered in Olympia, Washington; however, some hybrid work can be negotiated.

Duties

Website strategy, content, and accessibility

• Guide the structure, voice, and priorities of the website to ensure content is clear and user-centered
• Prioritize content based on agency goals, user needs, and available data and analytics

Web content redesign

• Plan and coordinate website content redesign efforts, including navigation, templates, and content structure, to improve usability and access
• Assess site performance, usability, and content gaps to inform redesign priorities
• Partner with IT on templates, navigation, and information architecture
• Facilitate input from staff, partners, and others

Web content quality and governance

• Write, edit, and review content for clarity, accuracy, and alignment
• Establish and maintain content standards, the Website Style Guide, and workflows
• Ensure consistent use of metadata, taxonomy, and search engine optimization (SEO) best practices
• Audit and refresh content regularly to keep it current and useful
• Promote and apply plain language principles

Web maintenance and continuous improvement

• Oversee day-to-day website and content management system (CMS) operations and issue resolution (e.g., broken links, accessibility errors)
• Collaborate with IT on system functionality, performance, and website improvements
• Manage website tools (e.g., Trumba)

Web resources and support

• Serve as the primary resource for staff creating web content, building capacity in plain language and accessibility
• Train and support a distributed network of web editors
• Develop guidance, tools, and ¿how-to¿ resources
• Provide hands-on support and problem-solving
• Build strong working relationships with program staff and leadership

Website accessibility

• Partner with agency accessibility experts to implement SBCTC¿s accessibility plan across web content

• Ensure web content meets accessibility standards (e.g., website content accessibility guidelines (WCAG) 2.2 AA) and agency policy requirements through review, guidance, and support of workflows

• Support shared accountability by helping staff understand their role in creating accessible content

Data and analytics (Siteimprove)

• Analyze webpages, documents, and other content assets to assess engagement and effectiveness
• Use data to guide decisions, monitor performance, and continuously improve reach, engagement, and understanding
• Share insights and recommendations with leadership and staff

Communications

• Alongside the Communications Director, provide communications strategy consultation and guidance to leadership, teams, and colleges
• Plan, develop, and implement strategic communications plans
• Write and edit press/news releases and announcements, articles, special interest pieces, presentations, publications, newsletters, talking points, and more
• Support and maintain consistency with SBCTC Style Guide and brand standards, templates, voice, and messaging

Other duties as assigned

• Support policy and legislative communications as requested
• Carry out additional duties as needed or requested

Qualifications

• Bachelors degree in communications, marketing, digital media, journalism, or related field and five years of related experience OR equivalent combination of education and experience
• Exceptional interpersonal, verbal, editing, and writing skills
• Experience editing work of others, with a knowledge of Plain Talk
• Excellent organizational skills and attention to detail
• Self-motivated and able to work in a deadline-driven environment while keeping a sense of perspective and humor
• Strong experience in web site management and the use of content management systems
• Strong understanding of how to structure web pages for accessibility
• Experience with the strategic use of metadata
• Familiarity with content management systems and analytics tools (e.g., Google Analytics, Siteimprove)
• Ability to remain patient and helpful with others who are on a learning curve

Supplemental Information

Instead of a traditional cover letter, please share a brief proposal for the following scenario:

You are the new Web Content and Communications Manager for SBCTC and are responsible for leading the content redesign of the SBCTC website.

In 1-2 pages, describe the five (5) priorities you would tackle first and explain why.

There is no single right answer. We are interested in understanding your thought process and approach to content strategy, user experience, plain language, accessibility, partner engagement, and collaboration. Please do not create mockups or visual designs. A high-level proposal is all thats needed.

HOW TO APPLY

Interested candidates may apply by submitting the following items:

• Online Application
• Cover Letter See the above section titled "Supplemental Information" for the writing assignment.
• Detailed résumé of all educational and professional experience that demonstrates how you meet the qualifications.
• Attach list of at least three professional references (including current supervisor) with contact information. References are typically contacted after interviews.

Contact

Pamela J. Kelly

Human Resource Consultant 4

pkelly@sbctc.edu

360-704-4301

Submitted applications are the property of SBCTC and will not be returned.

Prior to new hire, the finalist for this position will be subject to a criminal background check as a condition of employment. Information from the background check will not necessarily preclude employment but will be considered in determining the applicants suitability and competence to perform in the position.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time. Candidates who are offered a job with SBCTC must possess work authorization that does not require sponsorship by the employer for a visa now or in the future. SBCTC complies with the employment eligibility verification requirements of the federal government eligibility verification form I-9. The selected candidate must be able to provide proof of identify and eligibility to work in the United States consistent with the requirements for that form.

Apply at https://www.sbctc.edu/about/jobs/

More than Just a Paycheck!

Employee benefits are not just about the kind of services you get, they are also about how much you may have to pay out of pocket. Washington State offers one of the most competitive benefits packages in the nation.

We understand that your life revolves around more than just your career. Like everyone, your first priority is ensuring that you and your family will maintain health and financial security. Thats why choice is a key component of our benefits package. We have a selection of health and retirement plans, paid leave, staff training and other compensation benefits that you can mix and match to meet your current and future needs.

Read about our benefits:

The following information describes typical benefits available for full-time employees who are expected to work more than six months. Actual benefits may vary by appointment type or be prorated for other than full-time work (e.g. part-time); view the job posting for benefits details for job types other than full-time.

Note: If the position offers benefits which differ from the following, the job posting should include the specific benefits.

Insurance Benefits

Employees and their families are covered by medical (including vision), dental and basic life insurance. There are multiple medical plans with affordable monthly premiums that offer coverage throughout the state.

Staff are eligible to enroll each year in a medical flexible spending account which enables them to use tax-deferred dollars toward their health care expenses. Employees are also covered by basic life and long-term disability insurance, with the option to purchase additional coverage amounts.

To view premium rates, coverage choice in your area and how to enroll, please visit the Public Employees Benefits Board (PEBB) website. The Washington Wellness program from the Health Care Authority works with PEBB to support our workplace wellness programs.

Dependent care assistance allows the employee to save pre-tax dollars for a child or elder care expenses.

Other insurance coverage for auto, boat, home, and renter insurance is available through payroll deduction.

The Washington State Employee Assistance Program promotes the health and well-being of employees.

Retirement and Deferred Compensation

State Employees are members of the Washington Public Employees Retirement System (PERS). New employees have the option of two employer contributed retirement programs. For additional information, check out the Department of Retirement Systems web site.

Employees also have the ability to participate in the Deferred Compensation Program (DCP). This is a supplemental retirement savings program (similar to an IRA) that allows you control over the amount of pre-tax salary dollars you defer as well as the flexibility to choose between multiple investment options.

Social Security

All state employees are covered by the federal Social Security and Medicare systems. The state and the employee pay an equal amount into the system.

Public Service Loan Forgiveness

If you are employed by a government or not-for-profit organization, and meet the qualifying criteria, you may be eligible to receive student loan forgiveness under the Public Service Loan Forgiveness Program.

Holidays

Full-time and part-time employees are entitled to paid holidays and one paid personal holiday per calendar year.

Note: Employees who are members of certain Unions may be entitled to additional personal leave day(s), please refer to position specific Collective Bargaining Agreements for more information.

Full-time employees who work full monthly schedules qualify for holiday compensation if they are employed before the holiday and are in pay status for at least 80 nonovertime hours during the month of the holiday; or for the entire work shift preceding the holiday.

Part-time employees who are in pay status during the month of the holiday qualify for the holiday on a pro-rata basis. Compensation for holidays (including personal holiday) will be proportionate to the number of hours in pay status in the month to that required for full-time employment, excluding all holiday hours. Pay status includes hours worked and time on paid leave.

Sick Leave

Full-time employees earn eight hours of sick leave per month. Overtime eligible employees who are in pay status for less than 80 hours per month, earn a monthly proportionate to the number of hours in pay status, in the month to that required for full-time employment. Overtime exempt employees who are in pay status for less than 80 hours per month do not earn a monthly accrual of sick leave.

Sick leave accruals for part-time employees will be proportionate to the number of hours in pay status, in the month to that required for full-time employment. Pay status includes hours worked, time on paid leave and paid holiday.

Vacation (Annual Leave)

Full-time employees accrue vacation leave at the rates specified in WAC 357-31-165(1) or the applicable collective bargaining agreement (CBA). Full-time employees who are in pay status for less than 80 nonovertime hours in a month do not earn a monthly accrual of vacation leave.

Part-time employees accrue vacation leave hours in accordance with WAC 357-31-165(1) or the applicable collective bargaining agreement (CBA) on a pro rata basis. Vacation leave accrual will be proportionate to the number of hours in pay status, in the month to that required for full-time employment.

Pay status includes hours worked, time on paid leave and paid holiday.

As provided in WAC 357-58-175, an employer may authorize a lump-sum accrual of vacation leave or accelerate the vacation leave accrual rate to support the recruitment and/or retention of a candidate or employee for a Washington Management Service position. Vacation leave accrual rates may only be accelerated using the rates established WAC 357-31-165.

Note: Most agencies follow the civil service rules covering leave and holidays for exempt employees even though there is no requirement for them to do so. However, agencies are required to adhere to the applicable RCWs pertaining holidays and leave.

Military Leave

Washington State supports members of the armed forces with 21 days paid military leave per year.

Bereavement Leave

Most employees whose family member or household member dies, or for loss of pregnancy, are entitled to five (5) days of paid bereavement leave. In addition, the employer may approve other available leave types for the purpose of bereavement leave.

Additional Leave

Leave Sharing

Parental Leave

Family and Medical Leave Act (FMLA)

Leave Without Pay

Please visit the State HR Website for more detailed information regarding benefits.

Updated 01-07-2026

Employer State of Washington

Address View Job Posting for Agency Information

View Job Posting for Location, Washington, 98504

Website http://www.careers.wa.gov