Vice Presdient, Associate Creative Director, Copy

Title: VP, Associate Creative Director, Copy

Job Description:

Location

NY NY 100 W 33rd

Agency

FCB Health New York

Department

Creative

Job Number

60595

Job Type

Regular

Posting Locations

United States - New York, New York

Work Arrangement

Regular - Hybrid

Job Description

JOB SUMMARY

The VP Associate Creative Director oversees the art and copy teams and ensures quality of content and style to meet the client’s marketing strategies and objectives. With their account partner, they share responsibility for brand strategy, team cohesion, client management, and creative quality. The VP ACD realizes that it's important to develop great work as well as develop great people. They are ambassadors of the agency internally and externally.
 

ESSENTIAL FUNCTIONS

Strategic Thinking

Bring and maintain knowledge and understanding of client's products, their marketing objectives, and the promotional activities of similar or competitive products to evaluate work in light of current marketing environment. Understanding marketing plans including objectives and strategies and how success will be measured. Contribute innovative ideas and tactics appropriate to client marketing strategy. Participate in strategic and tactical meetings to develop effective campaign reflecting the clients objectives. Generate new and innovative creative strategies and ideas to meet creative objectives.

 

Strategic Thinking

Oversee the team from inception to final product and ensures quality of content and style to meet clients marketing strategies and objectives

 

Creation and Execution

Develop smart, single-minded ideas that are on strategy. Works collaboratively with creative and account partners. Direct members of staff to ensure proper production of campaign elements.

 

Execution

Command the workflow and conceptual direction for the account

 

Execution

Direct all members of staff to ensure proper production of campaign elements

 

Creative Strategy

Develop overall marketing strategies. Evaluate creative strategy and execution of all new work.

 

Cross-functional Collaboration

Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency

 

Staffing

Participates in interviewing and hiring process to ensure finding a right fit and talent.

 

Team Management & Development

Demonstrate the ability to hire and retain highly capable people while fostering diversity and career development

 

Business Management

Responsible for establishing and maintaining the reputation of the company as a creative leader

 

Client Management

Develop strong client relationships through participation in market research, presenting creative concept development, and strategic direction

 

Resource Management

Ensure creative employees are billable and fully utilized to increase productivity and efficiency

 

Relationship Management

Coordinates creative materials across other disciplines
 

JOB DUTIES & RESPONSIBILITIES

Strategic Thinking:

 

• Possesses an in-depth understanding of the assigned account, treatment category, and relevant physician specialties, etc.

 

• Work with account and creative senior management to develop overall marketing strategies.

 

• Knowledge of product, market & position ensures sound strategic planning, timely & accurate implementation, good service, financial control and a solid client relationship.

 

• Partners with clients to understand brand, messaging, & creative vision.

 

• Consistently surpasses client expectations.

 

• Possesses the ability to take abstract concepts and empower project teams to create cutting-edge concepts or designs that are user-friendly, representative of the client's goals, and within brand guidelines.

 

• Participates in development of Brand personality, positioning, and creative briefs.

 

 

Execution:

 

• Manages and carries out photo shoots, video and film production, with assistance from reports.

 

• Organizes thoughts effectively, communicates them well.

 

• Places emphasis on quality control and adherence to deadlines.

 

• Exhibits decisive problem solving ability.

 

 

Relationship Management:

 

• Ensures the account team member thoroughly understands creative concepts so that they are committed to selling them to the client.

 

• Coordinates and works with account management and copywriter in identifying and obtaining information needed to carry out assignments.

 

• Mentors all reports and arranges periodic reviews to ensure personal goals are being met.

 

 

Business Management:

 

• Ensures that all materials required for production are available and meet correct specifications.

 

• Supervises and mentors art directors, senior art directors, and art supervisors and/or copywriters, senior copywriters, and copy supervisors on multiple brands.

 

• Helps set priorities and manages workloads so that assignments are completed within agreed upon time frames.

 

• Corroborates with production, ensuring quality work that is completed as designed, on time, without error and on budget.

 

• Maintains current knowledge of production personnel, freelance art directors and/or copywriters, photographers, illustrators, directors, and talent; recommends those that are best suited to achieving the desired results.

 

• Develops and participates in compelling and captivating presentations.

 

• Makes sound, timely decisions about final changes to work in progress.

 

• Demonstrates full understanding of Vantage/billing process and timely reporting of hours.
 

EDUCATION DEGREE/DIPLOMA AREA OF STUDY

Bachelors

Marketing, Advertising, Communications, or Related Field
 

LICENSES & CERTIFICATIONS

N/A
 

EXPERIENCE

10 years

Marketing/Advertising Business
 

KNOWLEDGE & SKILLS

Word Text Programs

Solid knowledge of word text programs
 

COMPETENCIES

Communication

Is attentive and shows interest in the subject; Expresses ideas clearly and accurately

 

Problem Solving

Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them

 

Collaboration

Ability to work effectively in a team environment to build and foster collaborative environment

 

Managing

Delegates responsibilities and fosters a collaborative environment to work with others

 

Leadership

Shows the ability to communicate a vision or goal to others and lead them towards achieving it; Pushes for action and results, and wins the support and help of others

 

Interpersonal Skills

Is able to establish and maintain rapport and build relationships with another

Salary

$160,000 to $220,000 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

About the Agency

https://www.fcbhealthny.com/

Part of the IPG Health network, FCB Health New York is a full-service agency with more than 40 years of experience marketing to healthcare professionals, patients and consumers. As a creative collective that believes in a never finished process with a passion for growth, driving business forward is in the agency’s DNA. With a client roster comprised of top brands both big and small, FCB Health New York is constantly innovating and creating highly effective solutions that accelerate their impact on the world. The agency has earned a steady stream of industry accolades year after year from Cannes Lions to Clio Health, to the Manny Awards.

For U.S. Job Seekers

It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.