Social Media Strategy Specialist

Job Posting: Social Media Strategy Specialist

Location: CA-Sacramento

Job Description:

State Teachers' Retirement System

JC-512860

Social Media Strategy Specialist

ANALYST III

$6,623.00 - $8,290.00 per Month

New to State candidates will be hired into the minimum salary of the classification or minimum of alternate range when applicable.

**Job Description and Duties**

The CalSTRS Communications Division is seeking a motivated individual to work as an Analyst III in the Content and Web Management unit.

The Communications Division is a team of information officers, graphic designers, multimedia specialists, web and social content producers, and administrative professionals. The division develops and implements communication strategies to ensure CalSTRS members and beneficiaries receive the information they need to understand their benefits and enjoy a secure retirement. Communications manages and creates content for the following channels and tactics: digital signage, writing and editing, graphic design, internal and external communications, media relations, publications, building signage, email newsletters, streaming/video services, social media and website content. Communications also assesses the reputation and organizational risk environment where CalSTRS has potential exposure to develop effective mitigation strategies and action plans. As part of the Public Affairs Branch, the division collaborates with External Affairs, Governmental Relations and other divisions to tell CalSTRS' story to stakeholders and the public.

The Content and Web Management unit develops, manages, organizes and maintains current versions of written content for various CalSTRS audiences in partnership with other Communications units and the External Affairs and Governmental Relations divisions. The unit coordinates the development and distribution of email to various audiences using the GovDelivery system, providing back-up writing services to the other Communications units. They manage and monitor all social media channels for CalSTRS. They administer, update and oversee governance of CalSTRS.com design, content and navigation, and ensure accessibility compliance of CalSTRS.com.

Under general direction of the Content and Web Management Supervisor (Information Officer II, Supervisor), the Analyst III serves as the Social Media Strategy Specialist who is the lead for all department wide social media strategies, governance and performance analytics, and serves as the primary person responsible for posting, maintaining and managing all social media content. This position is responsible for a varied and complex assignments listed below in order to ensures CalSTRS' digital presence aligns with organizational goals, brand standards and accessibility requirements.

The ideal candidate will possess the following skills:

• At least two years of experience communicating messages through various communications channels, including social media, websites and email.
• At least two years of experience writing, editing and producing content, from social media, email, websites, news releases, video scripts to other content for an organization.
• Excellent analytical and critical thinking skills. Able to monitor and analyze social media performance metrics and provide actionable insights, regular reports and dashboards.
• Excellent communication and active listening skills, including the ability to communicate effectively and accurately, in writing and verbally, with employees, members and beneficiaries.
• Ability to apply time management skills used for efficient completion of projects, prioritize competing assignments and meet deadlines.
• Ability to work effectively as a team player and work collaboratively across teams, from inside Communications to other business areas.
• Experience collaborating with visual and/or graphics teams to create digital and video content for website and social platforms.
• Solves customer problems quickly and effectively, often by developing relationships with other business areas. 

Every 12 months, based on performance evaluation, employees may receive a 5% salary increase until they reach the maximum salary for the position.

In July 2025, the State of California implemented the Personal Leave Program 2025. This program reduces employees' monthly base pay in exchange for paid leave credits. This position is subject to PLP 2025 and will have a monthly base pay reduction of 3% in exchange for 5 hours of leave credits for the duration of the program. The salary ranges shown on this job posting do not reflect the reduced amounts.

Working Conditions

CalSTRS offers a hybrid approach including in-office and remote work solutions based on business needs.
All staff of CalSTRS are employees of the State of California and subject to California employment taxes and withholdings. Upon appointment, staff are required to provide a current California address to CalSTRS Human Resources to be used as a remote work location.

This position is not eligible for visa sponsorship. Applicants must be authorized to work in the US without the need for visa sponsorship by the start date of employment with CalSTRS.

Minimum Requirements

You will find the Minimum Requirements in the Class Specification.

**Working Title:**

**Social Media Strategy Specialist**

**Classification:**

ANALYST III

$6,623.00 - $8,290.00 A

New to State candidates will be hired into the minimum salary of the classification or minimum of alternate range when applicable.

**\# of Positions:**

1

**Work Location:**

Yolo County

**Telework:**

Hybrid

**Job Type:**

Permanent, Full Time

**Department Information**

**CalSTRS: Securing the financial future and sustaining the trust of California's educators**

CalSTRS is the largest educator-only pension fund in the world, providing retirement, disability and survivor benefits to California's more than 1 million public school educators and their families. Named as one of the best places to work in money management ten times by Pensions & Investments magazine, we are a world-class financial services institution with a commitment to sustainability and wellness.

Our two U.S. Green Building LEED Platinum-certified headquarters buildings in West Sacramento, California, feature sustainable construction, abundant natural lighting, an organic garden, sustainable beekeeping and ergonomic functionally designed workspaces. We offer a variety of on-site amenities to our team members, including two full-service cafés, two free fitness centers, a bicycle rental library and a child care center with a covered playground. Team members enjoy walks along the Sacramento River and nearby seasonal farmers markets.

In addition to our state-of-the-art amenities, we offer thriving wellness and sustainability programs, an award-winning employee recognition program, and ongoing training, learning and development opportunities. We offer competitive benefits, flexible work hours and hybrid work options. We are committed to creating a workplace where our team members thrive.

If you're looking for a rewarding career and are interested in becoming part of a diverse and inclusive workforce where talent, expertise and wellness are valued, we encourage you to find out more about our many career options at **CalSTRS.com/Careers** **.**

**Special Requirements**

**Exam**

This position requires a current **Analyst III** examination. If you need to take the examination or if your score has expired,click here 

**CalSTRS Personal Trading Program**

Investment Branch employees are required to participate in the CalSTRS Personal Trading Program which allows CalSTRS to monitor employees' personal trading transactions in order to reduce risks associated with insider trading, front running, and misusing material non-public information. Upon accepting a position within the Investment Branch, you will be required to disclose your personal broker account information and be required to utilize a personal broker from a designated list as provided by CalSTRS.

**Background Investigation**

Prior to employment with CalSTRS, a background investigation (BI) will be conducted. The BI consists of a _Personal History Statement_ and fingerprinting through the Department of Justice. The BI will check criminal and civil records and, if applicable, verify education and check driving records.

**CalSTRS Disclosure Requirements**

This position may be subject to disclosure and disqualification requirements concerning economic conflict of interest in government work, including the Conflict of Interest Code (https://www.calstrs.com/files/7e818a3e7/ConflictofInterestCode.pdf) that applies to CalSTRS team members and the Political Reform Act (https://www.fppc.ca.gov/the-law/the-political-reform-act.html) , which require disclosure of certain investment information and use of a designated trading platform for securities transactions, as well as filing a Statement of Economic Interest (Form 700) (http://www.fppc.ca.gov/Form700.html) .

**Incompatible Activities**

This position is subject to the provisions of Government Code Section 19990 (https://leginfo.legislature.ca.gov/faces/codes\_displaySection.xhtml?lawCode=GOV§ionNum=19990.) . Upon accepting a position at CalSTRS, you will also be required to comply with the CalSTRS Incompatible Activities Policy by ensuring that outside work or activities are compatible and align with your professional activities or workplace obligations.

State Teachers' Retirement System

N/A

Attn:Recruitment

P.O. Box 15275, MS 31

Sacramento,CA95851-0275

**Address for Drop-Off Application Packages**

You may drop off your application and any applicable or required documents at:

State Teachers' Retirement System

N/A

CalSTRS, Attn: Recruitment

100 Waterfront Place

West Sacramento,CA95605

08:00 AM-05:00 PM

**Required Application Package Documents**

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

+ Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.

+ Resume is required and must be included.

+ Other -A Cover Letter is required and must be included.

Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.

**Benefits**

CalSTRS offers a competitive pay schedule and a work-life-balance for all itsemployees. The State of California provides comprehensive benefits packages determined by the employee's bargaining unit and conditions of employment. Some benefits include:

+ Alternative work schedules

+ Flexible work hours

+ Remote work options

+ Medical benefits, including health, dental and vision insurance

+ Paid holidays and a defined benefit retirement program

+ More than four weeks of vacation/sick leave for leaders

+ More than three weeks of vacation/sick leave for staff

+ Health insurance in retirement

+ Employee Assistance Program

+ Loan forgiveness under the federal Public Service Loan Forgiveness Program (https://studentaid.gov/manage-loans/forgiveness-cancellation/public-service)

For the latest information on the benefits offered by the state of California, explore theHealth Benefits Summary provided by CalHR (https://www.calhr.ca.gov/Pages/California-State-Civil-Service-Employee-Benefits-Summary.aspx) .

**Contact Information**

+ If education is being used to meet the minimum qualifications, please submit a copy of your transcripts/degree.

+ Training and Development (T&D) assignments may be considered for this position. If you are applying as a T&D, please indicate this in the eligibility section of your application.

+ Candidate may be selected by application packet review only.

+ Multiple positions may be filled from this recruitment.

+ Submission of an incomplete STD 678 may result in disqualification.

**Equal Opportunity Employer**

The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.

It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.