Social Media Manager

Title: Social Media Manager

Location: Pasadena - California - United States of America

Job Description:

Work Type: Hybrid, Full Time

Job ID: 504296

Siemens Digital Industries Software - Where today meets tomorrow.

Let's make the difference together!

Siemens Digital Industries Software is a global leader in Electronic Design Automation (EDA) software, hardware, and design solutions. We partner with the world's leading producers of semiconductor microelectronic circuits and systems, enabling them to design and produce cutting-edge electronic products faster and more efficiently.

Wevolver, part of the Supplyframe portfolio (a Siemens company), is the leading content platform for professional engineers. We publish in-depth technical content, run customer-sponsored campaigns, and reach millions of professional engineers around the world across multiple channels.

We're looking for a Social Media Manager to own the execution of customer social media campaigns on Wevolver. This is a hands-on, substance-driven role - not a scheduling job. You'll be responsible for turning campaign briefs into high-quality social content that resonates with a technical audience, coordinating closely with our Customer Operations team.

Key Responsibilities:

Customer Campaign Execution

• Execute customer campaign posts based on briefs from Customer Operations, with support from the technical editor on positioning and content accuracy.
• Own the substance of every customer post - images, copy, angle - even when working with external designers or editors. You decide what goes out.
• Manage scheduling, publishing, and community management for all customer campaign content across Wevolver's social channels (LinkedIn, Instagram, Facebook, X).
• Coordinate with Customer Success Managers on campaign execution, timelines, and reporting on impact and results.

Content Quality & Editorial Judgment

• Create posts end-to-end: select or commission visuals, write copy, choose the angle - not just place pre-made assets into a scheduler.
• Apply editorial judgment to make customer content resonate with engineers. You'll lean on the team (technical editor, designer) for input, but you own the final output.
• Engage with comments and community responses on technical content - you need to be comfortable in the subject matter, even if your technical background is light.

Analytics & Performance

• Pull and analyse social media data (primarily via Sprout Social); share findings and evaluate campaign performance with the team.
• Contribute to post-campaign reviews - what worked, what didn't, what changes next.
• Support the development of a structured learning loop across campaigns so that performance improves over time, not just campaign by campaign.

Coordination & Communication

• Work closely with the Customer Operations team, who will provide structured campaign briefs. You're expected to push back, ask clarifying questions, and improve the brief where needed.
• Coordinate with external support (freelance designers, video editors, copywriters) to produce campaign assets.
• Provide proactive updates - no gaps in handoffs with CSMs or other team members.
• Support the organic-focused social media function as needed, and help maintain consistency across customer and organic content.

Qualifications & Skills:

• 2-5 years of experience in social media management, content marketing, or digital campaign execution.
• Demonstrated ability to own the substance of social content, not just scheduling. You can show examples of posts you conceived, created, and published.
• Strong editorial judgment - you understand what makes a post work for a professional, technical audience, not just a consumer one.
• Light technical background or genuine comfort with engineering topics. You don't need to be an engineer, but you can't be out of your depth on topics like embedded systems, AI, or electronics.
• Experience using Canva or other creative tools to produce social-native visuals, carousels, and short-form content.
• Strong eye for graphic design - you know what looks good and what doesn't, and you can create or direct visuals that meet a high standard without needing constant input.
• Organised and reliable - you can manage multiple campaigns and deadlines without dropping things.
• Clear communicator - proactive updates, structured handoffs, no surprises.
• Experience with social media management tools (Sprout Social, Hootsuite, or similar) and basic analytics.
• Comfortable working with freelancers and external creatives to produce assets.
• Portfolio or examples of social media work you've created for a technical or B2B audience is a strong plus.

Nice to Have

• Comfortable being a talking head for social media content (short-form video, reels, behind-the-scenes).

Working at Siemens Software

Why us?

Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.

A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!

The total cash compensation range for this position is $69,400 to $124,900 with aprox. 19% of this being comprised of an annual incentive target. The actual compensation offered is based on the successful candidate's work location as well as additional factors, including job-related skills, experience, and relevant education/training. Siemens offers a variety of health and wellness benefits to employeesIn addition, this position is eligible for time off in accordance with Company policies, including paid sick leave paid parental leave, PTO (for non-exempt employees) or non-accrued flexible vacation (for exempt employees).

The pay range for this position is 69,400 - 124,900 annually. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.