Social Media and Marketing Specialist

Title: Social Media and Marketing Specialist

Location: Washington, District of Columbia, United States

Job Description:

Organization Description  

Vital Voices Global Partnership is a leading international non-profit organization. We invest in women leaders who are tackling the world’s greatest challenges – from gender-based violence to the climate crisis, economic inequities, and more. We are “venture catalysts,” identifying leaders with a daring vision for change and partnering with them to make that vision a reality. What sets Vital Voices apart is that we make long-term, holistic investments in leaders with bold ideas for change — providing them connections, capacity, a network of their peers, financial support, and visibility for their work. We have provided early support for leaders who went on to become Nobel Peace Laureates, US Youth Poet Laureates, Prime Ministers, award winning innovators and breakthrough social entrepreneurs. Over the past 27 years, we have directly invested in more than 47,000 change-makers across 188 countries, who in turn have improved the lives of millions of people in their communities and countries.  

Vital Voices’ staff is headquartered in Washington, DC. In the coming years we have a bold vision to dramatically scale our impact. In early 2022, we opened the first ever Global Headquarters for Women’s Leadership, a 30,000+ sq. ft. historic building just blocks from the White House on 16th Street. It is a hub of activity, events, and collaborations — bringing together women leaders and their allies to tackle the world’s greatest challenges. 

Mission 

Vital Voices invests in women leaders taking on the world’s greatest challenges and accelerates collective action towards an equitable and sustainable world.  

Summary 

The Social Media and Marketing Specialist will be responsible for overseeing Vital Voices’ external channels including our social media platforms, website and creative content production such as videos, photo editing and podcast editing and publication. The team seeks a dynamic, entrepreneurial self-starter with keen attention to detail and ability to multi-task to support Vital Voices’ online communications and brand as we reach new audiences. This position is based in Washington, DC with the option of a hybrid work schedule. We are not accepting remote candidates. 

Role Specifications: 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.    

• Social Media Channel Management: Take ownership of Vital Voices’ social media strategy and day to day activity on the Vital Voices social media channels including, but not limited to, proactive content drafting, planning and scheduling and reactive community management on Instagram, YouTube, TikTok, and LinkedIn; staying on top of social media algorithm changes and trends and recommend strategic campaigns to amplify engagement and reach. Work with internal Vital Voices teams to amplify program and women leaders’ efforts across channels. Stay current on global affairs and events and incorporate into the Vital Voices’ social media strategy.  

• Online Reporting and Analytics: Prepare regular analytics reports with data on online channel performance, leveraging all available tools including Instagram Insights, Google Analytics, Meltwater, and others. Analyze findings and assess content behaviors; implement findings and adjustments to maximize audience growth, reach and engagement.   

• Content Creation and Management: Leverage Adobe Creative Suite and Canva to create graphic content for Vital Voices and related efforts including, but not limited to, infographics, quote cards, social media tiles and graphics for website. Manage, coordinate and connect staff with Vital Voices’ photo and photo archive. Manage in-house creative content production (such as staff headshots) and housing and rental of equipment including podcast kit, digital camera and other communications equipment.  

• Podcast Development and Editing: Cut, edit and publish the Vital Voices podcast. Manage interviews once scheduled, develop social media content to amplify episodes and write titles and descriptions for each episode.  

• Graphic Design & Content Creation: Design eye-catching graphics, visuals, and layouts for social media, digital campaigns, and marketing collateral. Create branded templates, presentations, and multimedia content. 

• Collaborate: Work across departments to implement a strategic communications agenda that advances Vital Voices’ goals and activities across a range of regional and issue-area programs, events, partnerships and branded intellectual property  

• Communications Support for Organization: Work with VP, Communications and Engagement to ensure communications for the organization are provided and strategically implemented. Amplify organization efforts by preparing communications toolkits for programs to market their applications and work.   

• Other duties as assigned. 

Required Qualifications:   

• Bachelor’s degree in a related field preferred, plus 2-4 years of relevant work experience working in communications or representing an organization/company through social media required 

• Excellent oral and written communications skills in English 

• Strong organizational and time management skills and meticulous attention to detail 

• Experience in social media content drafting and platform management including on YouTube, Instagram, LinkedIn etc., and analytics tools to track social networking data, such as Hootsuite and Google Analytics 

• Experience using common website content management systems such as WordPress preferred 

• Strong entrepreneurial spirit and willingness to learn  

• Strong demonstrated experience in global women’s issues, refugee issues, and human rights preferred 

• Strong computer skills including MS Office applications (esp. Excel, Word, and PowerPoint), social networking tools, and database software (i.e., Salesforce). 

• Experience working cross-functionally to support key objectives 

• Experience producing social media content and communications support for live events preferred 

• Experience with Adobe Creative Cloud (Photoshop, Audacity, Lightroom) preferred 

This position is a full-time, exempt hybrid position based in Washington, DC with two days of required in person attendance at the Vital Voices Headquarters. Domestic and international travel up to 10% may be required for the position.  

The anticipated starting salary for this role is $70,300, with flexibility up to $77,300 for candidates who bring additional experience, skills or qualifications beyond the core requirements of the position.  

Benefits:  

At Vital Voices, we value our employees and their well-being. That's why we offer a competitive and comprehensive compensation package that includes medical, dental, and vision insurance, 401k match, short and long-term disability, life insurance, HSA, EAP, and more. But that's not all. We believe in giving our employees the flexibility and support they need to thrive in their work and life. That's why we provide generous PTO including wellness flex Fridays, parental leave, and volunteer leave as well as a professional development stipend to support continuous improvement. Join us and be part of a global team that empowers women leaders to transform the world.  

Vital Voices provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Vital Voices complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.   

Vital Voices expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Vital Voices’ employees to perform their job duties may result in discipline up to and including discharge.