Senior Social Media Manager

Title: Sr Social Media Manager - PIM Media

Location: St. Louis MO US

Type: Full-time

Workplace: Fully remote

Job Description:

PIM Media is the creative engine of Rankings.io, home to Personal Injury Mastermind, PIMCON, a growing network of shows, publications, and live events built for elite law firms. Rankings.io is an award-winning, fast-scaling agency and an eight-year Inc. 5000 honoree. We operate a multi-brand media ecosystem built to serve personal injury law-firm owners through education, authority, and connection. 

We move quickly, set a high bar, and build teams that thrive on clarity, accountability, and exceptional execution. If you enjoy complexity, operate with urgency, and want to help shape a fast-growing media brand, you’ll feel at home here.

We’re hiring a Senior Social Media Manager who’s ready to own an entire ecosystem, from creative strategy to daily execution. This is a senior role for someone who can connect episodic content, newsletters, events, and product cycles into a cohesive presence. A data-driven creative.

This is a hands-on leadership role for a strategist who can also do the work. You’ll concept campaigns, write compelling copy, edit videos, manage ad spend, and report results. All while shaping how the world sees Rankings.io through the PIM Media lens.

If you’re the kind of creative who thrives on both making and measuring, building and leading, this role gives you full ownership of a brand that already commands national credibility. This is a position with high growth potential. 

Responsibilities

Own the Social Ecosystem

• Lead organic and paid strategy across TikTok, Instagram, and LinkedIn. Act as the voice and visual steward of PIM Media across all channels.
• Build the PIM Media social identity — visually sharp, educational, and unmistakably premium.
• Manage the full content cycle: concept, script, edit, publish, and analyze.
• Develop a consistent posting schedule that balances evergreen storytelling with timely moments.
• Partner with Rankings’ branding department to ensure creative cohesion across the company.
• Work closely with the Media Team to align podcast, newsletter, and event promotion.

Create & Execute

• Produce scroll-stopping content: short-form explainers, behind-the-scenes clips, and brand storytelling pieces.
• Repurpose podcast footage with the video editor into social-first formats.
• Write hooks, captions, and thumbnails designed to convert engagement into listens.
• Own paid social strategy and budget management.
• Test, optimize, and scale boosted content with clear ROI expectations.
• Establish KPIs tied to follower growth, engagement rate, and downstream traffic to podcasts and owned media. Report performance clearly and regularly.
• Build asset templates and creative systems that keep production fast and flexible.

Measure & Evolve

• Monitor performance analytics weekly; translate data into creative next steps.
• Manage paid budgets efficiently and report on ROI across channels.
• Experiment with new formats and trends, bringing platform insights back to the team.
• Help establish the KPIs that define success for PIM Media’s social growth.

What Success Looks Like

• PIM Media’s strategy is defined and executed at speed
• Engagement, reach, and conversion metrics climb steadily within 60 days.
• Each post feels crafted and in alignment with the wider campaigns 
• You’re leading the department’s direction with autonomy and accountability.
• Clear attribution between social activity and podcast listens, newsletter signups, and brand engagement.
• You used the word “popcorn” in your cover letter.

Requirements

• 5+ years of B2B professional social media experience, preferably in a professional services, b2b, or storytelling-driven environment.
• Proven success in growing engaged audiences on social media. 
• Strong video editing and storytelling skills
• Experience running paid social with performance accountability, including Meta Business Suite, LinkedIn, and Reddit ads.
• Ability to manage paid campaigns and A/B test creatives.
• Comfort with creative autonomy. Ideating, executing, and evaluating your own work.
• Curiosity about law, business, and brand storytelling.
• A background in simplifying complex concepts for business audiences is essential.

Mindset & Culture

• No passengers. You take full ownership, from idea to analytics.
• Craft and clarity matter. You chase meaning, not noise.
• Educator’s mindset. You make complex ideas simple, visual, and human.
• Collaborative energy. You thrive in a team that runs on feedback, precision, and shared wins.
• Creative discipline. You protect the deadline without sacrificing the standard.

PIM Media operates like a creative studio inside a marketing agency. Where experimentation meets accountability, and growth is both a metric and a mindset.

Benefits

• Starting Salary at $90k
• Work remotely from home
• Unlimited PTO
• Quarterly training stipend for Professional Development
• 100% Employer-Funded Health Insurance