Senior Media Planner - Buyer

Title: Senior Media Planner/ Buyer

Job Description:

ID:662

Department:Media

Location:Los Angeles CA or Austin TX

Description

SENSIS

Who we are:

An integrated cross-cultural marketing agency. We reflect and embrace America's cultural diversity to develop meaningful marketing programs that drive measurable conversions. We opened our doors in 1998 (as Focus Multimedia). We started building websites and have expanded into a full-service advertising agency, helping our clients take advantage of the fundamental changes in the marketing world – the emergence of digital technologies, expanded multiculturalism, and the transformative impact of social media.

What we are looking for:

Senior Media Planner/ Buyer

As Senior Media Planner/Buyer, you will work as part of a team leading media planning and buying for a variety of agency clients, spanning awareness and conversion campaigns. To be considered, candidates must possess strong leadership skills, a successful track record of presenting to clients, demonstrate an advanced level of media planning/buying across offline and digital media, be resourceful, be able to think on your feet, embrace juggling multiple deadlines and truly enjoy working in a collaborative team environment.

• Maintain positive, professional relationships across agency departments and key day-to-day clients.
• Report on campaign metrics routinely and recommend optimizing the media mix, tactics, and targeting.
• Produce, analyze, and present campaign wrap-up reports.
• Develop and present optimization strategies.
• Work closely with the paid media team to craft custom media plans.
• Develop and maintain media workflows and timelines for all projects.
• Manage vendor relationships and stay informed on the latest media innovations.
• Provide strategic direction and guidance in all RFPs and negotiations to ensure recommended tactics, partners, and programs deliver against stated goals.
• Oversee client billings and vendor invoices.
• Ongoing management of client budgets and flowcharts.
• Closely track media investments and reconcile monthly billing.
• Serve as a go-to resource for junior staff and contribute to their development.

What you’ll bring along:

• Agency experience working in highly collaborative, integrated teams.
• Minimum 3-5 years of managing paid media across both offline (OOH, print, TV & Radio) and digital media channels, focusing on performance.
• Direct experience translating media performance into actionable insights.
• Skilled at presenting recommendations, leveraging audience insights, reporting and optimization recommendations directly to clients.
• Digital media experience including Display, Programmatic, Paid Social, Paid Search, Digital Video, Digital, and Audio
• Experience working directly in a DSP (Basis preferred)
• Skilled in the use of media planning systems (i.e., Strata) and third-party ad servers (DCM)
• Strong aptitude in math
• Experienced in building and analyzing MRI/Simmons data.
• Advanced Microsoft Office skills with exceptional Excel skills (i.e., a strong command of pivot tables and creating compelling presentations in PowerPoint)
• Critical thinker leveraging data to inform strategic recommendations.
• Strong work ethic demonstrated through consistent follow-through, proactive ownership of assignments, reliable deadline management, careful attention to detail, and a willingness to step in when priorities shift.

• Demonstrated interpersonal skills, including clear and responsive communication, active listening, collaborative problem-solving, adaptability, and the ability to build trust with clients, vendors, and cross-functional teams.
• Self-motivated, yet works well in a team environment.
• Solid analytical and problem-solving skills
• Ability to learn new software and processes quickly.
• Pride in quality of work and an eagerness for feedback on how to improve/develop your skill set

What we offer:

Medical, Dental, Vision, Aflac, 401K, Generous PTO - Potential growth opportunities

Where:

Los Angeles or Austin - hybrid work from home and local office

Salary range:

$65,000 - $75,000