Senior Marketing Manager

Title: Sr. Marketing Manager (Public Sector)

Location:

Reston, Virginia

*Hybrid role (3-4 days onsite) Must reside in Reston, VA area

About the Role

We are seeking a Senior Marketing Manager for the Public Sector to help drive awareness and demand for innovative cloud security solutions within the public sector market. This role focuses on developing and executing strategic marketing initiatives that support secure, scalable, and compliant cloud technologies for government and regulated organizations.

The ideal candidate will partner closely with field marketing, sales, customer engineering, and cross-functional marketing teams to execute integrated campaigns, elevate market presence, and generate measurable business impact.

Key Responsibilities

• Integrated Field Marketing Strategy - Develop and execute integrated go-to-market programs in partnership with Field Marketing to drive pipeline growth, customer engagement, and measurable business outcomes.

• Cross-Functional Collaboration - Serve as a strategic marketing partner to sales, customer engineering, digital marketing, content, and partner teams to align objectives and deliver high-impact initiatives.

• AI & Data-Driven Marketing - Utilize AI tools and analytics to optimize campaigns, measure performance, and improve audience engagement across the customer journey.

• Event & Program Management - Manage marketing budgets and lead event strategies across company-hosted and industry events, including large-scale conferences, executive engagements, and customer experiences.

• Messaging & Market Positioning - Develop compelling messaging and differentiated value propositions related to cloud security, identity and access management (IAM), and network security solutions.

• Customer Advocacy - Build strong customer relationships within the public sector and support the development of customer success stories, case studies, and reference programs.

• Stakeholder Alignment - Collaborate with leadership and cross-functional teams to gain alignment and support for marketing strategies, initiatives, and investment priorities.

• Account-Based Marketing (ABM) - Lead public sector ABM initiatives, including campaign development, audience segmentation, and performance measurement throughout the marketing funnel.

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field (or equivalent practical experience)

• 10+ years of experience in business-to-business (B2B) marketing

• 8+ years of experience supporting public sector or government-focused initiatives

• Experience collaborating with cross-functional teams in complex organizations

• Experience marketing cloud security or cybersecurity solutions preferred

Preferred Qualifications

• Proven experience developing and scaling Account-Based Marketing (ABM) programs

• Strong expertise in digital-first and multi-channel campaign execution

• Experience managing event programs and budgets for large-scale engagements

• Knowledge of public sector procurement environments, channel requirements, and cloud technology trends

• Ability to leverage analytics and AI-driven insights to optimize marketing performance

• Strong executive communication and stakeholder management skills

• Excellent project management, strategic thinking, communication, and analytical abilities

Who thrives with us:

• People who want to learn, but are self-motivated to learn from their projects

• People who enjoy the really hard problems

• People who enjoy having too much vs. too little to do

• People who like creating from nothing (We still need a lot built to support our growth)

• People who understand how to build and maintain relationships with their coworkers and their clients

• People who like making others successful and understand the value of that as much as making themselves successful

• People who leave their egos at home and really enjoy working with other brilliant people

About Marvel Marketers

Marvel Marketers (www.marvelmarketers.com) is a global Marketing Automation, Digital Marketing, Experience Management, and ABM Consultancy.  Our clients are sophisticated so we only hire the best to keep up and add value along the entire Digital Marketing Maturity Curve. We also partner strategically on custom digital marketing roles to help support all areas of our client's Digital Marketing Strategy.

As we continue to grow and expand our service offerings, we are looking for the best and brightest to join our team. If you applied for a previous role, apply again! Our needs continuously change and evolve.