Senior Marketing Manager

Title: Senior Marketing Manager

Location: United States

Job Description:

Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing

General Summary:

Arduino’s mission is to enable people to enhance their lives through accessible open-source electronics and digital technologies. Since 2005, millions of people, from kids and students to engineers and professionals around the world are using Arduino to innovate in the fields of music, games and toys, smart homes, farming, autonomous vehicles and many more.

We are now looking for a Partner Marketing Manager to focus on our AMER region and strengthen our relationship with key channel partners. In this role, you will act as a pivotal bridge between the Arduino brand and our diverse sales channels, driving growth through strategic collaboration.

Reporting to the Global Partner Marketing Manager, you will join a passionate, technology-driven, and multinational team where your proactive approach to campaign management will directly impact Arduino’s presence in the industrial and professional markets.

Minimum Qualifications:

• Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.
OR
Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.
OR
High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.

*Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

What We Offer

• Career Growth: Challenging path in a rapidly growing company with dedicated budgets for individual learning and training.

• Flexibility: Remote-first culture with flexible working hours to support work-life balance.

• Values: A mission-driven organization that encourages diversity, cultural exchange, and a modern work vision.

• Meaningful Work: An opportunity to empower people globally through accessible technology.

• Compensation: Competitive salary and benefits package that values specialized experience.

Responsibilities

As a Partner Marketing Manager, you will be responsible for the end-to-end execution of co-marketing initiatives. Your core duties will include:

• Strategic Collaboration: Establish direct relationships and foster strong collaboration with the go-to market teams of strategic global and regional partners (distributors, system integrators, and VARs).

• Joint Marketing Initiatives: Design, plan, and execute joint campaigns, including webinars, workshops, product launches, and trade show participation to promote the Arduino ecosystem. Content Creation & Promotion: Develop compelling marketing assets such as blog posts, social media updates, use cases, case studies, and videos that highlight partner success and the value of Arduino solutions. Collaborate with internal teams to optimize the user experience across all partner-related touchpoints and co-branded landing pages.

• Channel Enablement: Partner with Sales and Training teams to ensure distributors are equipped with the necessary tools, collateral, and knowledge to effectively sell Arduino products.

• Performance Analysis: Track and report on the success of marketing efforts by monitoring KPIs and providing ROI analysis to leadership. Plan, execute, and measure experiments and conversion tests specifically for partner-led digital activities to maximize lead generation.

• Budget & Planning: Manage the regional partner marketing budget, drafting yearly plans and coordinating with partner teams to ensure high-quality execution.

• Operational Support: Coordinate Quarterly Business Reviews (QBRs), support account managers, and assist in finding customer stories and referrals.

• Events: Coordinate the yearly Partner Conference, oversee partner onboarding for events, and attend major trade shows as required by regional partner activities.

• Market Insight: Stay updated on industry trends and competitor activities to provide strategic recommendations.

Qualifications/Skill

• Relationship Management: Proven ability to build rapport and influence marketing counterparts within partner organizations.

• Project Management: Strong organizational skills with the ability to manage multiple co-marketing projects simultaneously from concept to completion.

• Communication: Excellent written and verbal communication skills, with a talent for creating "story-driven" marketing content. Native or fluent proficiency in English; fluency in Italian and/or Spanish is considered a significant plus.

• Result-driven attitude: Focus on a "high-growth" mindset and the capability for constant monitoring of relevant KPIs.

• Analytical Mindset: Comfortable working with data to measure campaign effectiveness and adjust strategies based on performance metrics. Analytical rigor with proficiency in statistical

• analysis and market research to provide data-driven insights and justify marketing spend to partners.

• Teamwork: Ability to work in a team and a continuous learning attitude.

• Proactive & Remote-Ready: A self-starter who excels in a remote work environment and can operate effectively across different time zones in AMER and EMEA regions.

• Technical Affinity: A genuine interest in electronics, modular compute, or industrial automation.

Education and Experience

• Years of Experience: 2–4 years of professional experience in Partner Marketing or Channel Marketing.

• Industry Background: Previous experience with a global hardware manufacturer is key, but so is a passion for the broader technology landscape. You should feel equally comfortable discussing marketing strategies for educational kits and hobbyist components as you are coordinating high-level initiatives for industrial automation partners.

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Regional Knowledge: Deep understanding of the AMER technology landscape and distribution channels.

Preferred Qualifications

• Experience in copywriting, crafting professional marketing claims, and creative storytelling.

• Direct experience with A/B testing, multivariate experiments, and user funnel optimization.

Previous experience supporting global technology brands within the industrial automation sector

Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e-mail disability-accomodations@qualcomm.com or call Qualcomm's toll-free number found here. Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process. Qualcomm is also committed to making our workplace accessible for individuals with disabilities. (Keep in mind that this email address is used to provide reasonable accommodations for individuals with disabilities. We will not respond here to requests for updates on applications or resume inquiries).

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Pay range and Other Compensation & Benefits:

$158,800.00 - $238,200.00