Senior Marketing Content Strategist

Title: Senior Marketing Content Strategist - Remote within Twin Cities, MN

Location:  Twin Cities, MN

Remote

Job Description:

Pay: The anticipated salary range for this position is $55,000-$70,000 per year, depending on experience and qualifications. Compensation is determined based on a variety of factors, including relevant work experience, the skills required for the role, internal equity, market competitiveness, and budget considerations. We are committed to ensuring fair and competitive pay for all employees.
Schedule: Full-time, 40 hours per week
Shift times: Primarily Monday-Friday, 9am-5pm.
Location: Remote with infrequent travel within Twin Cities metro area
Union Membership: This position is represented by SEIU.
Job Summary:

Under immediate supervision of the Senior Director of Marketing, the Senior Marketing Content Strategist helps drive brand awareness and increase patient volumes by strategically developing and deploying engaging media content, and by cultivating content partnerships. They infuse Planned Parenthood’s brand voice across all facets, ensuring messaging reaches and resonates with intended audience(s). This role is responsible for developing and implementing new content strategies, with an emphasis on video content (UGC, TikTok, shortform video) and influencer partnerships. They oversee the execution and optimization of campaigns across the five-state region, managing day-to-day operations with key vendors to ensure effective, accurate, and timely campaign deployment. They also manage the marketing print materials library, including copywriting, light design support, coordinating translation and production, ongoing organization, and the routine auditing of content.

Other duties include deploying health center marketing campaigns, supporting grassroots partnership efforts, maintaining and annually auditing the c3 (ppncs.org) website, coordinating sponsorships and related marketing resources (e.g.: swag), helping with general internal marketing and branding requests, assisting with departmental reporting and internal marketing communications, and other related duties as assigned. The Senior Marketing Content Strategist is an advocate in implementing our mission of “Advancing and protecting sexual and reproductive healthcare for all”.

Benefits and Perks:

We offer a comprehensive benefits package, including:

• Medical, Dental & Vision Insurance with equity-based premium tiers
• Free, virtual primary care for all employees enrolled in a medical plan:
  • NICE HEALTHCARE. A free, virtual primary care for entire household (in-home available for qualifying locations). Services include: 80 free labs, free x-rays, and physical tests, live, virtual physical therapy, 550+ free medications and more!
  • HealthiestYou – Virtual Care for employees outside of NICE Healthcare’s network.
• Proximal Health – Helps members access high quality, cost-effective, providers for certain services and offers $1,500 tax free benefit when members choose a designated provider for eligible services
• Employee Assistance Program
• Continued Education Reimbursement: up to $500 per year & 2 paid CEU days.
• Flex Spending Account
• Life Insurance
• Eligibility for Federal Student Loan Forgiveness
• Paid time off: PTO starting at .05769 accrual rate per hour worked.
• 8 hours volunteer paid time off annually.
• 8 paid federal holidays & 2 paid floating holidays.
• 403(b) retirement fund
• 8 weeks Paid Parental Leave
• Pet Insurance
• Bereavement Leave
• Earned Extended Leave
• Free subscription to Headspace App
• Time off to vote.
• Employee discounts for electronics, appliances, hotels, gift cards, apparel, cars, fitness memberships, groceries, and at Office Depot, Verizon, AT&T, Dell & more.

Minimum Qualifications:

• At least five years of experience in Marketing, Communications, or a closely related field
• At least three years of professional experience with:
  • Copywriting and producing content (both print and digital)
  • Creating and executing digital media strategies
  • Adhering to strict brand and campaign guidelines
• Exceptional written and verbal communication skills with strong visual acuity
• Experience filming and editing short-form videos (e.g.: TikToks, Instagram reels, YouTube shorts, etc.)
• Willing to appear in (and work with staff, volunteers, and influencers to produce) video content, including promotional content
• Experience creating simple layouts using Canva and/or Adobe design products
• Confidence making independent decisions, leading projects, and advising groups on best practices

 

Your Day-to-Day Responsibilities:

• Create branded content – especially video and print materials – to drive patient volume at PPNCS health centers and through telehealth.
• Develop and lead digital content initiatives that build brand awareness and uplift PPNCS’s expertise and expanded range of services, ensuring messaging reaches and resonates with diverse audiences – particularly young adult BIPOC and the LGBTQ+ community.
• Cultivate relationships with influencers and other partners.
• Stay up to date with trends and best practices, while exercising independent creative and strategic judgment to ensure proper branding, accuracy, and compliance.
• Use basic design skills (e.g.: create simple layouts using Canva and/or Adobe Design products, resize or customize existing assets, etc.)
• Manage day-to-day relationships with vendors, serving as first responder. Oversee the production of agency created content and review for brand voice and accuracy. Ensure advertising is properly deployed, elevating information, challenges, and questions related to strategy, budget, or performance to the Senior Director as appropriate.
• Manage assigned budgets, including making channel and budget recommendations, processing invoices, tracking spending/payments, flagging questions/concerns as appropriate, and resolving issues in partnership with departmental leaders.
• Serve as lead copywriter for marketing materials, patient communications, and the c3 (ppncs.org) website. Utilize independent judgment when developing content, while looping in related staff where appropriate. Ensure an up-to-date and accessible website, and advise on website best practices, user experience, and accessibility.
• Write internal communications and manage the Marketing intranet site. Monitor the Marketing inbox and support or triage requests as appropriate.
• Manage sponsorship requests and related advertising needs. Ensure an on-brand presence in our communities. Maintain and update related resources.
• Stay informed of and communicate trends and emerging strategies in the marketing landscape, including AI capabilities and their implications in the marketing field.
• Perform other professional duties and related project management as assigned.