Senior Global Employer Branding Manager

Title: Senior Global Employer Branding Manager

Job Location: Burlington, MA

Job Overview

At Keurig Dr Pepper, we are committed to building a culture where our people can thrive and where our brands, teams, and communities can grow together. The Senior Global Employer Branding Manager will play a critical role in shaping how we attract, engage, and connect with talent around the world.

This role is specific to the current Coffee Operating Unit of KDP.  Following the recent, successful acquisition of JDE Peet's in April 2026, the Coffee Operating Unit will become its own independent publicly traded company.  For more information on this, please visit keurigdrpepper.com

This Senior Global Employer Branding Manager is responsible for designing, developing, and governing KDP's global employer brand strategy across markets, functions, and talent segments. The successful candidate will create a compelling, authentic, and differentiated employer brand that reflects our culture and business ambition while enabling local markets to bring the brand to life in meaningful ways.

Partnering closely with Talent Acquisition, People function, Corporate Communications, Marketing, and regional stakeholders, this role will strengthen our Employee Value Proposition (EVP), enhance our talent attraction strategies, and position Coffee Operating Unit of KDP as an employer of choice globally.

Key Responsibilities

Employer Branding Strategy & Governance

• Develop and continuously evolve KDP's coffee operating unit global employer branding strategy aligned with business priorities, talent strategies, leadership objectives, and company culture.
• Establish and maintain a global employer brand framework, playbook, and toolkits that enable consistent execution while allowing for local market customization.
• Serve as the global employer brand steward, ensuring consistency and quality across employer branding assets, campaigns, and initiatives.
• Partner with key stakeholders to ensure employer branding reflects KDP's coffee operating unit, employee experience, and organizational culture.

Global Employer Brand Campaigns & Activation

• Lead the development and execution of global employer branding campaigns focused on key talent segments, including early careers, critical capabilities, and leadership populations.
• Drive campaign strategy from insights and concept development through execution across multiple channels, including career sites, social media, events, content platforms, and employee advocacy programs.
• Create compelling storytelling strategies that showcase KDP's coffee operating unit culture, people, opportunities, and impact.
• Balance global brand consistency with regional market needs and cultural relevance.
• Identify and implement innovative approaches to strengthen employer brand presence.

Content, Channels & Digital Employer Experience

• Own the global employer brand content strategy, including messaging frameworks, narratives, and visual identity guidelines.
• Partner with Corporate Communications and Marketing to ensure alignment between employer brand and corporate brand strategies.
• Oversee and enhance KDP's coffee operating unit global digital employer presence, including career websites, social channels, and external talent platforms.
• Enable authentic employee storytelling and advocacy initiatives that showcase employee experience.

Stakeholder Partnership & Enablement

• Serve as a strategic advisor and thought partner to Global Talent Acquisition, People function, Employee Experience, Communications, and Marketing teams.
• Build strong partnerships across regions and functions to drive employer brand adoption and engagement.
• Provide training, tools, and best practices to regional teams to enable effective local activation.
• Influence senior stakeholders in a complex, global, matrixed environment without direct authority.
• Build and foster a global employer branding community across markets.
• Manage relationships with external agencies, vendors, and research partners as needed.
• Ensure effectiveness, quality, and return on investment of employer branding activities.

Measurement & Insights

• Establish and track employer branding metrics, including talent attraction indicators, brand awareness, engagement, and quality-of-hire measures.
• Leverage data, research, and market insights to continuously improve employer branding strategies and initiatives.
• Monitor employer brand reputation across external platforms and proactively identify opportunities and risks.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Total Rewards:

• Salary Range: $130,700 - $170,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Requirements:

• Bachelor's degree in Business Administration, Organizational Psychology, Organizational Behavior, Marketing, Communications, or a related field.
• 10+ years of experience in employer branding, talent marketing, people function, brand strategy, communications, or related disciplines.
• Proven experience developing and executing employer branding strategies within global, complex, matrixed organizations.
• Demonstrated ability to build and govern an Employee Value Proposition (EVP) while balancing global consistency with local market relevance.
• Strong expertise in employer brand campaigns, storytelling, content strategy, and multi-channel activation.
• Experience partnering effectively with senior leaders across Talent Acquisition, People function, Marketing, and Communications.
• Ability to influence and drive outcomes through strong stakeholder management skills.
• Data-driven mindset with experience using insights, analytics, and market research to measure impact and optimize strategies.
• Strong communication, collaboration, and project management skills with the ability to operate effectively in a global environment.

Work Environment

• Based in Burlington, MA (Hybrid environment with 3 days in the office and 2 days remote)
• Up to 25% travel is required to support business leaders, talent processes, and locations globally.
• Flexibility to work across multiple time zones.

Company Overview:

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper, Canada Dry, Mott's, A&W, Peñafiel, GHOST, 7UP, Snapple, Clamato and Core Hydration. Our global coffee business spans more than 100 markets and includes the leading Keurig single-serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet's, L'OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities, and the planet.

We strive to be an employer of choice, providing culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure:

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words 'AI Opt-Out' and either job title and location or Job ID # in the email subject line in your email application.