Senior Developer Lifecycle Marketing Manager

Title: Senior Developer Lifecycle Marketing Manager

Location: United States, Remote

Full-time

Job Description:

About GitHub

GitHub is the world's leading platform for agentic software development - powered by Copilot to build, scale, and deliver secure software. Over 180 million developers, including more than 90% of the Fortune 100 companies, use GitHub to collaborate, and more than 77,000 organisations have adopted GitHub Copilot.

Locations

In this role you can work from Remote, United States

Overview

GitHub's Lifecycle Marketing team is expanding to meet the growing scale and complexity of reaching developers across GitHub's platform and AI products. This role is more builder than marketer - a technical translator who takes a product concept, campaign objective, or activation goal and engineers the experience that actually moves the needle. You'll bring the technical lens that connects lifecycle marketing strategy and in-product messaging into cohesive, developer-first journeys: guiding developers through the product experience, engaging them across channels, and helping them activate and get the most out of the tools available to them. The ideal candidate is an engineer that has played a role in product marketing with hands-on experience shipping product code and a genuine understanding of how developers think, build, and make decisions.

Responsibilities

• Write, implement, and launch in-product messages directly within GitHub's platform and AI products alongside our in-product messaging team, contributing code to ship incremental messaging at scale.
• Translate campaign goals and marketing objectives into strategic, executable in-product and email campaign concepts grounded in developer behavior and lifecycle signals.
• Author detailed engineering requirements for in-product message functionality, ensuring specs are actionable and implementation-ready for engineering partners.
• Partner with Lifecycle Marketing, Marketing Operations, and Data Engineering to design and refine data-driven audience segmentation for targeted in-product and email experiences.
• Analyze campaign performance (open rate, CTOR, feature activation, unsub rate) and bring forward data-informed recommendations to optimize messaging and targeting.
• Influence messaging strategy for campaigns and in-product messages that authentically speak to the developer persona - resonating with their values, workflows, and challenges.
• Strong command of developer persona: mindset, values, tooling preferences, and what makes developer-targeted messaging land vs. fall flat.

Qualifications

Required/Minimum Qualifications:

• 7+ years' experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field

• OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years' experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field

• OR equivalent experience.

• 4+ years' experience building full-stack with a focused on backend web applications with Ruby on Rails or Node.js using various agentic AI tools

• Proven track record of shipping code in a product environment - candidates must have shipped product features or in-product experiences, not just managed technical teams.

• Experience writing engineering requirements or technical specs that cross-functional engineering partners can act on.

Additional or Preferred Qualifications:

• Experience working within GitHub's platform or ecosystem as a developer, contributor, or product builder.
• Experience in B2B lifecycle, product, or developer marketing, with demonstrated ownership/impact of end-to-end campaign execution.
• Experience with A/B testing and conversion rate optimization in both email and in-product surfaces.

Compensation Range

The base salary range for this job is USD $103,200.00 - USD $273,700.00 /Yr.

These pay ranges are intended to cover roles based across the United States. An individual's base pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant. At GitHub certain roles are eligible for benefits and additional rewards, including annual bonus and stock. These rewards are allocated based on individual impact in role. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee's role.

GitHub values

• Customer-obsessed
• Ship to learn
• Growth mindset
• Own the outcome
• Better together
• Diverse and inclusive

Manager fundamentals

• Model
• Coach
• Care

Leadership principles

• Create clarity
• Generate energy
• Deliver success

Who We Are

GitHub is the world's leading AI-powered developer platform with 150 million developers and counting. We're also home to the biggest open-source community on earth (and 99% of the world's software has open-source code in its DNA). Many of the apps and programs you use every day are built on GitHub.

Our teams are dreamers, doers, and pioneers, leading the way in AI, driving humanitarian efforts around the globe, and even sending open source to Mars (and beyond!). At GitHub, our goal is to create the space you need to do your best work. We're remote-first and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support you, wherever you are-because we know that people flourish when they can work on their own terms.

Join us, and let's change the world, together.

EEO Statement

GitHub is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people of all walks of life. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!