Senior Content Marketing Writer

Senior Content Marketing Writer (Remote)

locations

Remote - United States

time type

Full time

job requisition id

R000779

At Availity, we're not just another Healthcare Technology company; we're pioneers reshaping the future of healthcare! With our headquarters in vibrant Jacksonville, FL, and an exciting office in Bangalore, India, along with an exceptional remote workforce across the United States, we're a global team united by a powerful mission.

The Senior Content Marketing Writer is the primary storyteller for Availity’s thought leadership and product marketing initiatives. This role turns complex healthcare and technology concepts into clear, engaging content that advances our Built for Better narrative and supports pipeline-driving campaigns across Utilization Management, Provider Lifecycle Solutions, Payment Accuracy, Interoperability/0057, Rapid Recovery/cybersecurity, and more. This person will own the development of high-impact assets—bylines, white papers, eBooks, campaign narratives, webinar abstracts, and speaking proposals—that connect Availity’s platform story to real-world problems faced by health plans, providers, and partners. They will collaborate closely with PR, product marketing, subject-matter experts, and demand gen teams and make smart, disciplined use of internal GPTs and AI to scale content production without sacrificing quality.

To be qualified for this role you have:

• Experience: 7–10+ years in content marketing, copywriting, or related writing roles in B2B environments. Must have industry experience in healthcare technology OR health plans/RCM, health IT. Healthcare background required to be considered for the role.

• Education: Bachelor’s degree in English, Journalism, Communications, Marketing, or related field; advanced degree or formal writing training a plus.

Writing & Editorial Skills

• Exceptional writing, editing, and storytelling skills with a portfolio that demonstrates:

  • Long-form thought leadership (articles, white papers, eBooks).

  • Product and solution content (briefs, case studies, one-pagers).

  • Executive ghostwriting and polished, professional tone.

• Ability to synthesize complex, technical, and policy-heavy topics into clear, structured narratives targeted at healthcare executives and operational leaders.

• Strong grasp of narrative structure, argumentation, and positioning; comfort leveraging frameworks (e.g., problem–solution–proof, systems thinking, buyer journey).

Domain & Technical Aptitude

• Familiarity with healthcare delivery and financing—particularly health plans, providers, RCM, interoperability standards, and regulatory drivers (e.g., CMS, ONC, prior authorization rules).

• Comfort interviewing SMEs and quickly ramping on topics like AI/ML, data platforms, security, and analytics.

• Understanding of how content supports demand generation, sales enablement, and brand building; ability to write with measurable business outcomes in mind.

Collaboration & Execution

• Proven ability to manage multiple projects and deadlines in a fast-moving environment; strong organizational skills and attention to detail.

• Experience working cross-functionally with marketing, sales, product, and leadership teams.

• Comfort receiving and integrating feedback from diverse stakeholders while protecting narrative clarity and quality.

• Experience using AI tools (e.g., ChatGPT/custom GPTs) in a structured way to accelerate research, outlining, and first drafts, coupled with rigorous human editing.

What you will do:

Strategy-Aligned Content Development

• Partner with marketing and PR leadership to understand annual goals, campaign strategies, and product roadmaps; translate them into content plans and editorial calendars.

• Develop anchor assets and modular content that can be repurposed across channels (e.g., turning a long-form byline into social posts, slides, talk tracks, one-pagers, and internal enablement).

• Help articulate and continuously refine Availity’s platform story, ensuring tight integration with the Built for Better pillars (Decision-Making, Interoperability, Experience, Scale).

Thought Leadership & Executive Voice

• Ghostwrite and edit thought leadership for executives and SMEs (e.g., op-eds, LinkedIn articles, conference presentations, podcast scripts) on topics like:

  • Intelligent Utilization Management and AI.

  • CMS-0057 and interoperability.

  • Provider data, credentialing, and network integrity.

  • Payment accuracy and healthcare affordability.

  • Cyber resilience and secure-by-design RCM.

• Ensure consistent voice, clarity, and narrative cohesion across all executive content and campaigns.

Product & Campaign Content

• Write persuasive, technically credible content for:

  • Customer success stories (health plans, health systems, RCM vendors, HIEs/QHINs).

  • Webinar abstracts, landing pages, and follow-up content.

  • Event/speaking proposals and session descriptions for customer and industry conferences.

• Collaborate with product marketing and sales to ensure content is aligned with buyer personas, use cases, and stages in the funnel.

Multi-Channel Storytelling & Repurposing

• Create content that works across web, email, social, events, sales decks, and internal communications, tailoring depth and format to each channel.

• Work closely with design and digital teams to turn written content into high-impact visual and interactive experiences (eBooks, infographics, webinar slides, etc.).

• Maintain a library of modular content blocks (problem framing, proof points, customer quotes, metrics, diagrams) that can be reused across campaigns and GPT prompts.

Collaboration, Research & Governance

• Interview internal SMEs, customers, and partners to gather insights, metrics, and stories that bring our value propositions to life.

• Partner with analyst relations to align content with research findings, market landscapes, and analyst-recognized strengths.

• Work with Legal, Compliance, and Security to ensure all content meets regulatory and contractual standards while preserving a strong narrative.

• Make disciplined, creative use of internal GPTs for drafting, outlining, and ideation—while owning the final editorial quality, accuracy, and originality of all deliverables.

Measurement & Continuous Improvement

• Collaborate with demand gen and digital teams to understand how content performs (traffic, engagement, conversion, influenced pipeline).

• Use performance data to refine topics, formats, and messaging, and to propose new content experiments.

• Contribute to documentation of best practices, templates, and style guides to improve consistency and scale.

Availity culture and benefits:

• Availity is a certified “Great Place to Work”, a “Best Workplaces for Technology Companies”, a “Best Workplaces for Women” and a “Best Workplaces for Millennials”!

• Culture is important to us and there are many ways for you to make your mark here!

• We have several Diversity & Inclusion teams and various ways to engage with fellow Availity associates. “AvaiLadies”, “Beyond Black”, “HOLA”, “Availity Pride”, “VetAvaility” a Young Professionals Group and “She Can Code IT” a group for women in tech are some of the groups you can get involved in.

• Availity is a culture of continuous learning. We have many resources and experts in our tech stack and in our industry that can help get you there too!

• We offer a competitive salary, bonus structure, generous HSA company contribution, healthcare, vision, dental benefits and a 401k match program that you can take advantage of on day one!

• We offer unlimited PTO for salaried associates + 9 paid holidays. Hourly associates start at 19 days of PTO and go up from there with all the same holiday benefits.

• Interested in wellness? We allow our associates to reimburse up to $250/year for gym memberships, participation in racing events, weight management programs, etc.

• Interested in furthering your education? We offer education reimbursement!

• Availity offers Paid Parental Leave for both moms and dads, both birth parents and adoptive parents.

• Want to work for an organization that gives back to the community? You’re at the right place! Availity partners with various organizations, both locally and nationally, to raise awareness, funds and morale as our staff members volunteer their time and funds to engage the organizations campaign.

Next steps:  

After you apply, you will receive text/email messages thanking you for applying and then you will continue to receive more text/email messages alerting you as to where you are in the recruitment process.  

Interview process:   

• Recruiter Video Interview

• Manager Video Interview

• Panel Video Interview (Content Team)

• Panel Video Interview (Marketing Leadership Team)