Regional Recruiter

Title: Regional Recruiter

Location: Remote – Northern Michigan (Gaylord, Petoskey, Traverse City, Cheboygan, or surrounding areas)

Work Arrangement: 100% Remote, with extensive regional travel

Employment Type: Regular, Full-Time

Job Description:

Lake Superior State University seeks a dynamic, goal-driven Regional Recruiter–Northern Michigan to join our Admissions & Marketing team. Based remotely in Gaylord, Petoskey, Traverse City, Cheboygan, or beyond, this position is responsible for identifying, recruiting, and enrolling prospective undergraduate students primarily from the northern section of Michigan's southern lower peninsula.

Reporting directly to the Associate Director, Recruiting & Pre-College Programs, the Regional Recruiter will strengthen Lake Superior State University’s presence in the region through relationship-building with high school counselors, community colleges, community-based organizations, and prospective students and families. This position will be located remotely in the Northern Michigan region, with extensive travel within the assigned territory. In addition, the Regional Recruiter must travel to LSSU’s main campus in Sault Ste. Marie, MI, quarterly for meetings, training, and campus events. Evening and weekend work will be expected during peak recruitment seasons.

POSITION RESPONSIBILITIES

Responsibilities

• Serve as the primary Lake Superior State University (LSSU) admissions representative for the assigned regional territory.

• Recruit prospective freshmen, transfer, and non-traditional students through high school visits, community college visits, college fairs, and community events.

• Build and maintain positive relationships with high school counselors, community college advisors, alumni, and community organizations to promote LSSU.

• Conduct individual advising sessions, group presentations, and information sessions to guide students and families through the admissions and financial aid process.

• Manage the assigned territory through a strategic communication plan using multiple platforms, including email, phone, text, social media, and customer relationship management (CRM) systems.

• Regularly track and report outreach activities, prospective student data, and enrollment trends to inform strategies and assess effectiveness.

• Meet established recruitment goals, communication benchmarks, and enrollment targets for the assigned region.

• Collaborate with the broader Admissions team to execute university-wide recruitment campaigns and special initiatives.

• Organize and host local recruitment events and receptions for prospective and admitted students.

• Travel to LSSU’s main campus at least once per month for professional development, team meetings, and major admissions events.

• Perform other duties as assigned.

Qualifications and Competencies

Required Qualifications

The posting repeats the following responsibilities under the required qualifications section:

• Serve as the primary LSSU admissions representative for the assigned regional territory.

• Recruit prospective freshmen, transfer, and non-traditional students through high school visits, community college visits, college fairs, and community events.

• Build and maintain positive relationships with high school counselors, community college advisors, alumni, and community organizations to promote LSSU.

• Conduct individual advising sessions, group presentations, and information sessions to guide students and families through the admissions and financial aid process.

• Manage the assigned territory through a strategic communication plan using email, phone, text, social media, and CRM systems, including Slate.

• Regularly track and report outreach activities, prospective student data, and enrollment trends to inform strategies and assess effectiveness.

• Collaborate with the broader Admissions team to execute university-wide recruitment campaigns and special initiatives.

• Organize and host local recruitment events and receptions for prospective and admitted students.

• Travel to LSSU’s main campus at least once per month for professional development, team meetings, and major admissions events.

• Perform other duties as assigned.

Preferred Qualifications

• At least one year of professional experience in admissions, recruitment, sales, marketing, student services, or a related field.

• Alumnus of Lake Superior State University.

• Experience in regional recruitment, admissions counseling, or higher education marketing.

• Familiarity with Northern Michigan’s secondary schools and community colleges.

• Bilingual proficiency is highly desirable.

• Demonstrated success working with diverse populations, including first-generation college students.

• Knowledge of Lake Superior State University’s programs, mission, and student experience.

Note: The original posting references both CRM Recruit and Slate in different sections. It also contains an incomplete phrase, “in regional recruitment,” in the preferred qualifications; this has been rendered as “Experience in regional recruitment” for readability.