Program Manager

LoveVeg Program Manager

REMOTE

$60,000 ‒ $65,000 Annually

Terms of Employment: Full-time, Exempt, At-Will 

Reports to: President

Staff reports: None

Position Location: Remote in the U.S.

Summary:

The Program Manager leads Animal Equality’s U.S. plant-based food initiative, Love Veg, with the responsibility of developing strategic content campaigns that inspire people in the United States and Canada to reduce animal product consumption and adopt plant-based foods.

This position oversees high-impact digital and public-facing initiatives designed to grow Love Veg’s reach, relevance, and influence across U.S. audiences. The ideal candidate is a highly skilled content creator who is a natural on camera and experienced in translating food, trends, and behavior-change insights into compelling campaigns that drive measurable engagement.

General responsibilities: 

• Develop and execute, alongside the Communications Manager, strategic content campaigns that promote plant-based eating through Love Veg, U.S.
• Create high-quality digital, shareable content across web, email, and social platforms, including written, visual, and video content
• Serve as a visible spokesperson for Love Veg in public-facing content, including on-camera videos and digital storytelling
• Produce highly engaging plant-based food content, including recipe videos, practical cooking tips, meal inspiration, and audience-centered storytelling that encourages lasting dietary change
• Coordinate and maintain Love Veg webpages and digital channels, ensuring regular publication of recipes, articles, campaign content, and seasonal features
• Lead content planning calendars and identify timely content opportunities tied to food trends, seasonal moments, and campaign priorities
• Collaborate with internal teams to align Love Veg messaging with broader campaign priorities
• Develop and lead plant-based campaigns that mobilize public support and encourage food sector companies to adopt more plant-based policies and offerings
• Track and analyze traffic, engagement, conversions, and campaign performance to optimize results
• Facilitate audience surveys and content feedback initiatives to improve audience relevance
• Build and cultivate relationships with supporters, creators, chefs, influencers, and aligned public voices who can expand Love Veg’s visibility
• Identify opportunities to strengthen audience acquisition, retention, and brand awareness
• Work with international teams when collaboration opportunities arise
• Perform other duties as assigned

Qualifications and requirements:

• A strong commitment to Animal Equality’s vision, mission, strategy, culture, and organizational values
• A commitment to Ownership, Efficiency, and strong Feedback
• Minimum of three years of relevant experience in digital campaigns, content strategy, communications, or audience engagement
• Demonstrated success in creating content that drives audience growth and measurable engagement
• Strong on-camera presence and confidence appearing in video content
• Enthusiasm for home cooking, recipes, and practical food preparation is a plus
• Good writing skills with the ability to create clear, engaging, audience-focused content
• Strong understanding of digital storytelling, social content trends, and content performance
• Experience with SEO, social media metrics, and digital analytics
• Ability to interpret performance data and improve campaigns based on findings
• Experience managing content calendars and multiple priorities simultaneously
• Strong familiarity with plant-based food trends, consumer behavior, and food-related content
• Ability to create or direct compelling food content, including recipes and practical lifestyle content
• High degree of computer literacy and proficiency in Microsoft Office and digital content tools
• Strong organizational skills and attention to detail
• Strategic thinking, creativity, and problem-solving ability
• Excellent interpersonal communication and ability to work cross-functionally
• Ability to work independently in a remote environment
• Willingness to work additional hours when needed to meet deadlines
• Candidates must be able to sit for extended periods of time in front of a screen and type
• Furthermore, a valid driver’s license is beneficial
• This position requires occasional travel

Salary and Benefits:

$60,000 to $65,000 gross per year.  Benefits package includes 100% employer-covered health, dental, vision insurance, paid parental leave, a generous vacation package, paid sick time, 1 paid volunteer day per year, 2 floating holidays, and 401(k) with partial employer match.

Employment Relationship:

Employment is at-will and may be terminated by either the employee or the Company at any time, with or without notice, subject to applicable law.

Work Hours and Overtime:

This is a full-time, salaried, overtime-exempt position. Standard work hours are expected to be approximately forty (40) hours per week. Actual schedules may vary based on operational needs.