Product Marketing Manager

Title: Product Marketing Manager - Remote

Location: United States

Job Description:

What We're About

At CentralSquare, we don't just build software - we power public servants and uplift communities with Hero-Grade Technology. Every line of code, every feature we deliver helps heroes across North America protect, serve, and save lives. When you join us, you become part of a mission-driven team creating technology that makes communities safer and stronger.

Your Growth Matters. We believe heroes deserve opportunities to rise. That's why we invest in your career with mentorship, learning programs, and clear paths for advancement. If you're motivated, there's no limit to how far you can go.

Your Commitment Deserves Reward. We offer competitive compensation and a benefits package designed to support your life inside and outside of work-tuition reimbursement, parental leave, paid volunteer hours, and unlimited PTO. Plus, our flexible work environment gives you the freedom to balance your heroic work with personal well-being, whether you're in the office or remote.

Join us and help build the tools that power real-life heroes. Together, we make a difference.

The Opportunity

The Product Marketing Manager plays a critical role in shaping how products are positioned, brought to market, and adopted by customers. This role is responsible for supporting the go-to-market strategies for core product offerings, product-level messaging and impactful external product marketing content. Most importantly, the Product Marketing Manager will help tell the story of CentralSquare's products by effectively communicating the value and benefits they provide to public safety agencies and local governments across North America.

With deep cross‑functional collaboration, the PMM aligns product, sales, and marketing around a shared vision that delivers meaningful value to customers and sustainable growth for the business. This role helps drive competitive analysis, launch strategy, and sales enablement to support new product launches, adoption, differentiation, and revenue growth.

Key Responsibilities:

GTM and Product Launch

• Work with greater team to execute go‑to‑market (GTM) plans for products, features, and releases.
• Help to define clear launch goals, target segments, success metrics, and cross-functional plans.
• Partner with Product Management, Sales and Marketing to effectively launch products and measure impact and success.

Positioning & Messaging

• Craft compelling, differentiated product positioning and value propositions that resonate with target buyers.
• Translate complex product capabilities into customer‑centric messaging and storytelling.
• Develop messaging frameworks, solution narratives, and competitive talking points.

Sales & Field Enablement

• Create and maintain sales enablement materials (pitch decks, competitive briefs, battlecards, collateral, videos, etc.).
• Support sales enablement and sales teams with impactful product positioning, messaging, and competitive differentiation.

Content & Campaign Support

• Collaborate with lead generation team to develop campaigns that drive awareness, new pipeline, and product adoption.
• Provide content for digital, email, events, website, blog posts, videos, and case studies.
• Partner with the communications team on product‑related announcements and thought leadership.

Performance Measurement

• Monitor campaign effectiveness, adoption metrics, and customer engagement.
• Track launch success against KPIs; optimize strategies based on data.

Requirements

• Bachelor’s degree in marketing, business or related field.
• 5+ years of relevant experience in a B2B product marketing or product-related role.
• Strong communication (verbal and written) and interpersonal skills along with the ability to collaborate across teams and departments to meet and exceed goals.
• Ability to manage multiple projects at the same time in a fast-paced environment.
• Highly organized and detail oriented.
• B2B experience or local government SaaS experience, a plus.
• Knowledge of Sirius Decisions and Pragmatic Institute marketing structures, a plus.

CentralSquare Technologies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.