Product Marketing Manager

Job Title: Product Marketing Manager

Location: United States

Pay Type: Salary

Hiring Min Rate: 85,000 USD

Hiring Max Rate: 95,000 USD

Job Description:

Reports To: Senior Product Marketing Manager

Department: Marketing

Location: U.S. Remote

Prometric (prometric.com) is a global leader in credentialing and skills development, building the workforce of tomorrow across all industries and professions in 180+ countries with the largest testing center footprint of any assessment provider. With more than 30 years of assessment expertise, innovation, and best-in-class solutions, Prometric changes lives to create a better world.

JOB OVERVIEW

We are seeking a dynamic and strategic Product Marketing Manager to support our go-to-market efforts and drive customer-facing marketing initiatives. This role will collaborate closely with Product, Sales, Sales Enablement, and Client Services teams to develop compelling messaging, strengthen sales effectiveness, and amplify customer success across channels. The ideal candidate is a proactive, high-energy team player who is motivated by impact, eager to collaborate across teams, and energized by bringing ideas to life through execution.

RESPONSIBILITIES

Product Positioning & Market Insight

Craft clear, compelling product positioning and messaging focused on customer value, differentiation, and business impact.

Demonstrate deep understanding of target audiences, use cases, and client pain points.

Conduct market, customer, and competitor research to inform positioning, messaging, and GTM strategy.

Content & Asset Development

Create and maintain core product marketing assets including sales decks, one-pagers, brochures, web content, videos, and digital storytelling assets.

Leverage AI tools and marketing technologies to accelerate content development, improve messaging consistency, and enhance creative output quality.

Develop customer stories, case studies, testimonial content, and product demos to highlight solution impact.

Go-To-Market & Launch Execution

Collaborate with campaign and demand generation teams on integrated go-to-market (GTM) plans.

Support product launches and releases with coordinated messaging, enablement materials, and multi-channel activation.

Share product news and enhancements through email and website updates.

Ensure consistent messaging across all customer touchpoints, from sales tools to marketing campaigns and digital channels.

Sales Enablement & Strategic Support

Partner closely with Sales Enablement to ensure messaging, tools, and content are aligned to seller needs and optimized based on field feedback.

Support strategic sales opportunities and proposals for high-value clients with tailored messaging and asset development.

Limited travel to meetings and events.

QUALIFICATIONS

Bachelor's degree in marketing, business, or a related field preferred.

3+ years of product marketing experience, preferably in edtech, assessment, certification or other B2B SaaS field.

Proven ability to create compelling content across multiple formats (written, visual, video).

Familiarity with AI-powered marketing tools and workflows (e.g. content generation, messaging optimization, productivity tools).

Working knowledge of enterprise buyer behavior, value-based messaging, and sales enablement best practices.

Exceptional written, verbal, and visual communication skills.

Strong project management and cross-functional collaboration skills.

Creative thinker with the ability to innovate and adapt in a fast-paced environment.