BlaBlaCar

Marketing Growth and Lifecycle Analyst

BlaBlaCar

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  • Date Posted

    3 days ago

    New!

  • Remote Work Level

    Hybrid Remote

  • Location

    Hybrid Remote in São Paulo, SP, Brazil

  • Job Schedule

    Full-Time

  • Salary

    We're sorry, the employer did not include salary information for this job.

  • Benefits

    Health Insurance Dental Insurance Life Insurance Parental Leave Paid Time Off Career Development Community Service

  • Categories

    Communications,  Social Media,  Marketing,  Copywriting

  • Job Type

    Employee

  • Career Level

    Experienced

  • Travel Required

    No specification

  • Education Level

    We're sorry, the employer did not include education information for this job.

About the Role

Title: Marketing Growth & Lifecycle Analyst - Brazil

Location: São Paulo, Brazil

Type: Permanent

Workplace: hybrid

Category: Marketing

Job Description:

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

As Growth and Lifecycle Analyst, your role will be to orchestrate our multichannel strategy, merging mainly Lifecycle marketing (CRM) with Social Media execution to upscale our audience and achieve our challenging goals for 2026, identifying and prioritizing the largest multi-modal growth opportunities

You will be reporting to the Growth Senior Lead and working with a team of 2 local people and up to 4 people from a global team.

Your responsibilities

  • Multichannel Lifecycle Execution: Managing end-to-end CRM workflows (Push, Email, WhatsApp) and crafting persuasive copy to drive conversion.
  • Social Media Management: Executing the local editorial calendar as part of a broader growth strategy, ensuring social channels support tactical campaigns and brand trust initiatives.
  • Incentive & Discount Operations: Running user-level discount programs and vouchers, focusing on ABCD testing to optimize ROI and minimize cannibalization.
  • Marketing Operations: Owning the technical setup of in-app messaging (push, inbox message, banners) and campaign tracking within our global MarTech stack (Braze, Talon.One).
  • Data Analysis & Global Sync: Measuring channel incrementality and "uplift" (Cost per PAX). Regularly presenting performance insights to global stakeholders to align on growth playbooks.

Your qualifications

  • Proven experience in Lifecycle Marketing and Social Media management.

  • Strong copywriting skills with a "growth-hacking" mindset (test-and-learn).

  • Analytical proficiency (ability to interpret cohort data and ROI).

  • Fluent in English for daily interaction with global product and marketing leads.

 

Nice to have:

  • Experience in startups 
  • Experience with com CRM
  • Experience using Braze tool.
  • Experience working with global teams as point of contact of local team 

What we have to offer

  • 4 additional weeks on top of legal maternity/paternity leaves
  • Financial support for home office equipment (up to 2187 BRL one shot)
  • 30 days holidays per year (after 12 months) 
  • Local meal plan & public transport policy (CAJU card)
  • Omint health plan, dental care, and life insurance 
  • Gympass access 
  • Free unlimited carpooling & bus rides
  • Personal growth via trainings, mentorship, and internal mobility programs
  • Employee Stock ownership plan
  • Regular team building events
  • Mental health support through Moka.care
  • 1 day off per year to test our product
  • 1 day per year for social engagements with non-profits

 

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