Marketing Communications Writer

Title: Marketing Communications Writer - Norwich University

Location: Northfield United States

Department:Marketing Communications Office

Locations:Northfield, VT; All Locations, United States

Type:Full-time

Ref. No.:AS0415

Salary Type:Annually

Salary Range:$55,000.00 - $59,000.00

Job Description:

Job Description:

Fulfills the mission of Norwich University by being the voice behind our historic brand, responsible for crafting engaging stories that build awareness, inspire action, and strengthen pride in our mission. From digital campaigns and web content to social media, print pieces, and video scripts, this role shapes narratives that connect Norwich's values and achievements to prospective students, alumni, donors, and the broader community. An integral part of a highly collaborative team, marketing, enrollment, academics, design, digital strategy, and advancement. Has a passion for storytelling, a meticulous eye for brand consistency, and the ability to distill complex ideas into powerful, accessible language.

Hybrid or remote work schedule may be authorized for this position.

Essential Functions

• Content Creation & Storytelling

• Writes, edits, and produces strategic content for web, print, email, video, and social media channels.

• Develops compelling headlines, scripts, and calls-to-action that reflect Norwich's brand voice and drive engagement.

• Crafts stories that highlight Norwich's distinctive programs, student experiences, alumni achievements, and institutional values.

• Writes in all forms of copywriting, including long-form storytelling, concise advertising/direct-mail copy, and organized informational web content.

• Attends and documents on-site discussion groups and campus events to capture insights that inform creative direction.

• Research & Concept Development

• Conducts primary and secondary research to understand Norwich's mission, competitive landscape, and audience motivations.

• Interviews faculty, students, alumni, and other stakeholders to identify and develop strong storylines.

• Collaborates with researchers, project managers, art directors, designers, developers, and other team members to generate strategies, concepts, and editorial frameworks.

• Presents editorial concepts during brainstorming sessions and internal reviews.

• Brand Consistency & Quality Control

• Ensures all content aligns with Norwich's brand standards for tone, style, and visual identity.

• Edits and proofread for accuracy, grammar, and brand consistency across platforms.

• Partners with creative and digital teams to synchronize messaging with design and campaign strategy.

• Content Strategy & Collaboration

• Partners with academic departments, admissions, and advancement to identify content opportunities that support institutional goals.

• Contributes to integrated marketing campaigns through aligned messaging and channel-specific copy.

• Uses analytics, SEO data, and audience insights to measure content performance and refine storytelling.

• SEO, AI, and Accessibility

• Applies on-page SEO best practices to improve search performance and discoverability.

• Collaborates with digital teams to optimize content for AI-driven and voice search environments.

• Ensures all written and multimedia content meets accessibility standards, including captioning and transcriptions where applicable.

• Innovation & Continuous Improvement

• Stays informed on industry trends and higher-education marketing innovations.

• Participates in on-site client or campus presentations to share creative concepts and editorial direction.

• Explores new storytelling formats and technologies to ensure Norwich's content remains fresh, relevant, and effective.

Other Functions

• Maintains confidentiality of sensitive or private information.
• Communicates with employees, students, and others in a respectful and clear manner.
• Serves on University committees, councils, workgroups, or other designated bodies as assigned.
• Achieves, maintains proficiency in, and utilizes computers, telephones, and other job-related equipment, including related systems and software.
• Speaks, reads, and writes in English.
• Communicates by telephone, email, letter, in person, or other means or device.
• Performs other tasks as assigned by supervisor.

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 3 years of experience writing and editing content for marketing, communications, or brand storytelling.
• Experience writing for or within military, defense, or structured leadership environments where precision, tone, and cultural understanding are vital preferred.
• Exceptional writing, editing, and proofreading skills across print and digital channels, with demonstrated ability to adapt tone and messaging for diverse audiences.
• Strong command of SEO and digital content optimization. A familiarity with keyword strategy, metadata, analytics, and content management systems (CMS) is essential.
• Proven collaboration skills within creative, digital, or academic teams, with the ability to manage multiple projects and deadlines.
• Strong attention to detail and commitment to maintaining brand standards and institutional voice.
• Familiarity with accessibility and compliance best practices for digital content preferred.
• Awareness of emerging trends in AI-driven content, storytelling, and digital marketing preferred.
• Proficiency in MS Office (Word, Excel, SharePoint, Teams, and Outlook).
• Able to sit, squat, reach, push, pull, and manipulate related equipment; lift 15 pounds; travel outdoors to various parts of the campus.
• Work some evening or weekend hours.
• Travel as needed (public or private transportation).

Environmental Conditions

• Indoor work at a computer workstation
• Low level of exposure to noise, dust, fumes, vibrations, and temperature changes.

Additional Information:

Norwich University is an Equal Opportunity Employer and is committed to providing a positive education and work environment that recognizes and respects the dignity of all students, faculty and staff. Reasonable accommodations will be made for the known disability of an otherwise qualified applicant. Please contact the Office of Human Resources at nuhr@norwich.edu for assistance.

All candidates must be legally authorized to work in the United States without requiring immigration sponsorship, including but not limited to non-immigrant visas such as H1B, STEM, or F1, now or in the future. A post offer, pre-employment background check will be required of the successful candidate.

Application Instructions:

Please provide a cover letter, resume, 3 references, and Norwich application.

Seeking to fill the position no later than December 17, 2025.

URL: www.norwich.edu