Manager, Marketing

Title: Manager, Marketing

Location: Remote United States

Job Description:

A leader in technology and innovation, Southwire Company, LLC is one of North America's largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools and jobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner. We are proud to offer competitive compensation, employee benefits, tuition reimbursement and unlimited growth opportunities. Our more than seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the well-being of the communities in which we work and live. How will you power what's possible?

Location: Remote

Job Summary

Manages a team that designs and develops comprehensive marketing programs tailored to various service offerings to enhance brand visibility and customer engagement. Coordinates the implementation, monitoring, and evaluation of marketing plans to ensure alignment with business objectives and market demands. Collaborates with cross-functional teams to refine strategies and ensure the effectiveness of marketing initiatives in achieving desired outcomes.

Key Responsibilities

Manages the marketing team by setting clear goals, assigning tasks, and providing necessary guidance and oversight to ensure team success. Coordinates and prioritizes marketing strategies to ensure the execution of departmental goals aligns with overall business plans, making adjustments as necessary. Develops and implements marketing campaigns, including digital, print, and event-based strategies to increase the brandâs presence within the electrical industry. Establishes measurable goals for marketing performance and conducts evaluations to ensure the effective allocation of resources, overseeing budgets and timelines. Works with cross-functional teams to ensure the integration of marketing strategies across sales, product development, and other departments, promoting effective communication and coordination. Advises senior leadership on marketing trends, industry best practices, and key insights that influence long-term marketing strategies and business objectives. Develops external relationships with key stakeholders, vendors, and external agencies to ensure the brandâs marketing initiatives are impactful and meet company standards. Evaluates the performance of marketing initiatives and provides recommendations for improvement based on analysis of market data and campaign results. Mentors and coaches marketing team members, providing support, feedback, and professional development opportunities to ensure high team performance and growth.Performs other duties as assigned Complies with all policies and standardsManages staff performance and development, coaching team members to achieve their full potential in contributing to the department's goals.

Required Education & Experience

Minimum Education Level: Bachelor's Degree Years of Experience: 5-7 Years

Preferred Education & Experience

Years of Experience: 8-11 Years

Spans of Control

Does this role Manage Southwire Team Members: Yes Number of Direct Reports: 1-2

Travel

Travel: None

Physical Requirements

Moving: 5% Standing: 90% Sitting: 5%

Working Conditions

Office

Equipment

Computer/Keyboard

Competencies

Attracts Top Talent

Drives Results

Courage

Decision Quality

Financial Acumen

Communicates Effectively

Skills

Public Relations

Marketing Budgets

Lead Generation

Process Improvement

Brand Awareness

Market Research

Branding

Strategic Marketing

Content Strategy

Email Marketing

Benefits We Offer:

• 401k with Matching
• Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
• Paid Time Off & Paid Holidays
• Long & Short-Term Disability
• Supplemental Insurance Plans
• Employee Assistance Program
• Employee Referral Program
• Tuition Reimbursement Programs
• Advancement & Professional Growth opportunities
• Parental Leave
• & More

Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.