Lead, Direct and Extend Channel Marketing

Title: Lead, Direct & Extend Channel Marketing - CONVERSE

Location: MA-Boston

Job Description:

Position Type

Full Time

Career area

Marketing

Location

1 Lovejoy Wharf, Boston, Massachusetts 02125, United States

Job ID

R-83121

Become part of the Converse Team

Converse is a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after — bringing innovation and inspiration to every athlete* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?

The annual base salary for this position ranges from $102,800.00 in our lowest geographic market to $210,000.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found here.

Are you interested in working for the most iconic and well‑loved sneaker brand in the world? Born in sports and made for the street, Converse is a place to explore your potential, obliterate boundaries and push out the edges of what can be.

Converse is a place where you can be at work AND be yourself. It’s a place to be creative, come up with bold new ideas and work with a friendly and welcoming team.

WHO WE ARE LOOKING FOR

We’re seeking a highly skilled marketing professional as our Lead, Direct & Extend Channel Marketing who will lead the ideation and development of omni-channel marketing plans that support Converse direct and marketplace partners, execute category‑right marketing initiatives, and drive strong seasonal expression. You can operate both independently and collaboratively to drive impactful marketing strategies for Converse Direct (stores and Converse.com) and the Extend channel. You will be comfortable navigating ambiguity, influencing cross-functional teams, and connecting strategy to execution. You will think outside the box, craft creative account marketing plans and execute with excellence. You will know how to craft a strong brief and manage a marketing budget, and you’ll be passionate about retail.

You should demonstrate:

• Excellent verbal and written communication skills
• Strong organizational and time management abilities
• A sense of urgency and proactive approach
• Ability to work independently and in diverse groups
• Skill in prioritizing tasks and self-starting
• Ability to network and utilize internal/external resources
• Comfort engaging with Converse leadership and senior stakeholders

WHAT YOU WILL WORK ON

• Develop and pitch seasonal marketing plans for Converse Direct and Extend accounts
• Lead execution for key Converse Direct marketing initiatives and Extend marketing plans
• Partner with Sales, Merchandising, and Integrated Marketplace to align marketing priorities
• Coordinate account marketing calendars, budgets, GTM needs, and storytelling assets
• Lead account-level execution of launch plans, brand moments, and account‑specific activations
• Analyze results of marketing initiatives and identify optimization opportunities
• Manage inbound/outbound marketing asset needs and timelines
• Ensure brand consistency and account‑right execution across marketing touchpoints
• Build strong relationships with internal partners and key external accounts

WHO YOU WILL WORK WITH

• Integrated Retail Marketing and Integrated Marketplace teams
• Converse Stores Team
• Digital Content & Experience Team
• Extend Channel Sales team
• Merchandising and Planning partners
• Brand Marketing and Creative teams
• External wholesale partners and vendors

This role reports to the Director, Integrated Retail Marketing and is based in the Converse Boston office. The work schedule is a "4/1 Hybrid" - Mondays-Thursdays are in the Boston office and it's optional if you'd like to work Fridays from the office or your home office.

WHAT YOU BRING

• Bachelor’s degree in related field; will accept any suitable combination of education, experience, and training
• 5+ years of experience in account marketing, brand marketing, or marketplace marketing
• Understanding of consumer culture, retail landscape, and category dynamics
• Experience implementing seasonal marketing execution and partner need
• Strong organizational and project management skills
• Ability to travel approximately 10-15% of the time, as needed
• Excellent communication and cross‑functional partnership capability
• Ability to manage multiple timelines in a fast‑paced environment
• Passion for the Converse brand

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete theCandidate Accommodation Request Form.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.