Growth Marketing Coordinator

Title: Growth Marketing Coordinator

Location: Cranbury, New Jersey, United States

Department: Marketing

Job Description:

We’re looking for a highly organized, early-career marketer to support and accelerate our marketing execution across content, campaigns, and operations. This is a hands-on, execution-focused role where you’ll work closely with a Senior Product Marketing Manager to bring campaigns to life, keep projects moving, and help scale our marketing efforts.

 

If you’re someone who enjoys building, organizing, and learning fast — this role offers exposure to all areas of B2B SaaS marketing, including demand generation, content, events, and analytics.

 

 

 

 

 

What You’ll Do

 

 

Marketing Operations & Project Support

 

 

• Help manage marketing projects (campaigns, content, launches)


• Track tasks, timelines, and deliverables in Slingshot


• Ensure projects stay on schedule and teams remain aligned


• Assist in improving workflows and organization



 
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Content & Distribution

 

 

• Publish and manage blog content (WordPress)


• Repurpose content into:
  
  
  • Social posts
  
  
  • Email campaigns
  
  
  • Paid ad variations
  
  
  
   
  •  


• Help manage and maintain social media calendars


• Support basic video content creation (short-form clips, reels, TikTok)


• Identify and optimize outdated or underperforming content



 
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Campaign Execution

 

 

• Assist in executing campaigns across:
  
  
  • Email
  
  
  • Paid social
  
  
  • Webinars
  
  
  
   
  •  


• Help build and QA email sends and follow-ups


• Support landing page updates and campaign rollouts



 
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SEO & Research Support

 

 

• Assist with keyword research and SEO optimization


• Help maintain and update the SEO content calendar


• Track performance of blog content and landing pages


• Identify opportunities to improve rankings and traffic



 
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 Channel & Growth Research Support

 

 

• Assist in researching new ways to reach target audiences, including:
  
  
  • Newsletters
  
  
  • Sponsorships
  
  
  • Communities
  
  
  • Emerging platforms
  
  
  
   
  •  


• Help gather insights on competitors and industry trends


• Support testing of new channels and initiatives


• Coordinate execution once direction is defined



 
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AI & Workflow Support

 

 

• Use AI tools to support content creation and research


• Assist in identifying repetitive tasks and improving efficiency


• Help implement simple automation workflows (Zapier, Make, etc.)



 
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Website & CRO Support

 

 

• Help update website content and perform QA checks


• Assist with A/B tests and basic conversion optimization tasks


• Identify opportunities to improve conversion



 
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 Events & Launch Support

 

 

• Support In Person and Virtual event coordination (logistics, follow-ups)


• Assist with product launch execution, task management and asset coordination



 
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Customer & Market Support

 

 

• Help manage presence on platforms like G2 and Capterra


• Assist with collecting and organizing customer stories


• Support competitive research and synthesize insights



 
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What We’re Looking For

 

 

• Bachelor's degree in Marketing


• 0–2 years of experience in marketing, internships, or related work


• Strong organizational and project management skills


• Detail-oriented with strong follow-through


• Comfortable learning new tools and working across multiple tasks


• Strong written communication skills


• Interest in B2B SaaS, marketing, and growth



 
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Nice to Have:

 

 

• Experience with tools like HubSpot, WordPress, GA4, Canva, or similar


• Familiarity with AI tools (ChatGPT, Claude, etc.)


• Basic understanding of digital marketing channels (email, SEO, paid, social)



 
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Infragistics is an equal opportunities employer