Director, Young Adult Marketing

Title: Director, Young Adult Marketing (Hybrid)

Location: 1745 Broadway, New York, United States

Employees work in a hybrid mode

Full-time

LegalEntity: Penguin Random House LLC

Compensation: USD 100,000 - USD 110,000 - yearly

Company Description

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.

Job Description

Penguin Young Readers is seeking a Marketing Director to join the Marketing team. Reporting to the VP, Executive Director, this role sits within the YA & Adult Crossover marketing group and offers the opportunity to collaborate closely with editors, publishers, sales colleagues, and the broader Penguin Young Readers team, as well as a roster of renowned and bestselling authors including John Green, Sabaa Tahir, Ransom Riggs, Melissa de la Cruz, Marissa Meyer, and Ali Hazelwood. 

As Marketing Director, you will lead the development of innovative, end-to-end marketing campaigns for frontlist YA and adult crossover titles in a fast-paced, highly collaborative environment. This role is ideal for a strategic, creative, and audience-focused marketer with deep experience building campaigns that reach readers across retail, digital, social, advertising, and live-event channels. 

The ideal candidate is an experienced marketing leader with a proven track record of developing and executing title campaigns from concept through launch, mentoring high-performing teams, and building strong relationships across departments, with authors, and with agents. 

Specific responsibilities include: 

• Lead the YA & Adult Crossover marketing team in developing and executing integrated launch campaigns for key frontlist young adult and adult crossover titles, spanning retailer promotions, advertising, social media, and consumer festivals and conventions. 

• Provide thoughtful leadership, mentorship, and day-to-day guidance to a team of three, fostering clear communication, collaboration, accountability, and professional growth. 

• Develop and oversee the YA consumer festival and convention strategy, working with internal and external stakeholders to secure sponsorships, brainstorm creative activations, coordinate the creation and shipping of materials, and staff events as needed. This role includes travel to locations outside of New York City. 

• Research, evaluate, and implement creative, data-informed advertising and promotional strategies that support key titles and connect with target audiences. 

• Build collaborative relationships with authors and agents to strengthen campaign planning, communication, and support for priority titles. 

• Partner closely with teams across Penguin Young Readers, including Editorial, Sales, Publicity, School & Library, and Design, to help drive the business and foster strong cross-functional relationships. 

• Present marketing strategy, campaign updates, and key title information at author, title, departmental, and seasonal meetings. 

• Support partnership outreach and coordination, including brainstorming activations, promotional opportunities, and consumer-facing initiatives. 

Qualifications

• Minimum of 8 years of marketing experience, with a focus on developing and executing integrated campaigns; book publishing experience strongly preferred

• A genuine interest in young adult and new adult books, authors, readers, and marketplace trends 

• A proven track record of strategic thinking, creative problem-solving, and applying marketing tactics that effectively reach readers

• Strong written and verbal communication skills, including excellent presentation skills

• Demonstrated management experience, including clear communication, delegation, coaching, and empowerment of staff

• Excellent organizational skills, with the ability to meet deadlines, manage multiple priorities, and adapt in a fast-paced environment

• A clear understanding of the publishing retail landscape, digital marketing channels, and audience development strategies

• Proficiency with Microsoft Office Suite and the ability to learn new applications and systems

Additional Information

The salary range for this position is $100,000 - $110,000. All positions are currently eligible for an annual profit award or bonus, subject to company results.   

This is a hybrid position with in-office responsibilities. We will consider candidates who can work from a commutable distance to our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA).

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, or pregnancy.

All your information will be kept confidential according to EEO guidelines.

Disclosure requirements pertaining to the collection of your personal data:

Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.

We value the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, or pregnancy.

All your information will be kept confidential according to EEO guidelines.