Digital Product Manager

Title: Digital Product Manager

Location: Boston, Massachusetts

CAN, Ontario, Toronto, 200 Bloor Street East

Job Description:

We are seeking an experienced Digital Product Manager to lead the implementation of digital product initiatives, ensuring they meet business goals and exceed customer expectations.

 

This role plays a critical part in shaping marketing objectives by ensuring digital experiences are intentional, discoverable, and aligned to business and brand priorities. You will work within a cross-functional team to prioritize the product backlog, deliver iterative value, and enhance user experiences. Your insights will be crucial in influencing process improvements and experience enhancements.

 

We invite those who are passionate about innovation and simplifying consumer journeys to join our dynamic team and help redefine digital experiences!

 

Position Responsibilities:

Product Discovery, Strategy & Planning

• Ensure roadmaps account for functional and content needs, governance considerations, distribution strategy, and performance outcomes across key journeys.

• Partner with SEO, Marketing, and Experience teams to shape experience-led content strategies that support business objectives across awareness, consideration, conversion, and retention.

• Translate business and marketing objectives into clear digital experience, content, and functional requirements.

• Align stakeholders around product vision, priorities, and trade‑offs to ensure shared understanding of strategic goals and roadmap direction.

Product Delivery & Agile Execution

• Participate in agile ceremonies (planning, refinement, standups) and provide ongoing visibility into delivery progress, risks, and dependencies.

• Partner with Marketing and cross‑functional teams to support campaign execution, launch readiness, and timeline alignment across digital touchpoints.

• Lead or support user acceptance testing to ensure delivered features meet quality standards and defined requirements.

Insights, Measurement & Optimization

• Define, track, and analyze key product, content, and engagement KPIs in partnership with Analytics and Marketing teams.

• Use data and insights to inform prioritization, optimize journeys, improve content effectiveness, and enhance conversion performance.

• Apply structured prioritization frameworks (e.g., RICE, MoSCoW, Eisenhower Matrix) to align backlog and roadmap decisions with business impact.

• Collaborate with measurement teams to ensure accurate, timely, and actionable reporting.

Platform, Experience & Enablement

• Execute against a digital roadmap that modernizes platforms using secure, scalable, enterprise and headless architectures.

• Leverage global design systems to deliver consistent, accessible, and scalable user experiences.

• Support personalization strategies that improve engagement and deliver measurable business value across digital channels.

Change Management & Stakeholder Alignment

• Support go‑to‑market and adoption efforts through coordinated rollout planning, training, communication, and feedback loops.

• Act as a connector across Product, Marketing, Experience, Sales, and Support teams to ensure consistent execution and messaging.

 

Required Qualifications:

• Minimum 5 years of experience in marketing roles.

• 1–2 years of experience supporting or owning digital products with demonstrated delivery outcomes.

• Familiarity with digital analytics tools (e.g., Adobe Analytics, Google Analytics) and KPI-driven optimization.

• Strong analytical and problem‑solving skills with the ability to translate data and insights into action.

• Effective communication and collaboration skills across product, design, engineering, and marketing teams.

• Bachelor’s degree preferred or equivalent practical experience.

 

Preferred Qualifications:

• Experience partnering with content, brand, SEO, or marketing teams to support business and customer outcomes.

• Working knowledge of enterprise digital platforms (e.g., Adobe Experience Manager, Sitecore, Salesforce) and headless/API‑first ecosystems.

• Awareness of personalization tools (e.g., Adobe Target, Optimizely) and consent/privacy considerations.

• Experience working with design systems and scalable digital workflows.

• Familiarity with agile delivery tools such as Jira or Rally.

• Customer‑centric mindset with experience synthesizing qualitative and quantitative feedback.

• Awareness of emerging technologies, including AI, and their potential application to digital experiences.

 

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

 

If you are applying to this role in Massachusetts, please note the salary range is $73,350 - $122,250 USD.

 

#LI-JH

#LI-Hybrid

 

The role being advertised is an existing vacancy.

 

About Manulife and John Hancock

 

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

 

Manulife is an Equal Opportunity Employer

 

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

 

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

 

Referenced Salary Location

Boston, Massachusetts

 

Working Arrangement

Hybrid

 

Salary range is expected to be between

$73,350.00 USD - $122,250.00 USD

 

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

 

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

 

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

 

Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify

 

Company: John Hancock Life Insurance Company (U.S.A.)