Digital Paid Media Specialist

Title: Digital Paid Media Specialist, Paid Search - Remote

Locations:  Minneapolis or Washington, D.C

Requisition number: 2397203
Job category: Marketing and Advertising
Overtime status: Exempt
Travel: Yes, 25 % of the Time

Job Description:

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us in making healthcare work better for everyone through people-led, responsible AI while Caring. Connecting. Growing together.

The Digital Paid Media Specialist, Paid Search, will play a key role in supporting the execution and optimization of digital marketing campaigns. This position focuses on paid search, assisting with campaign setup, daily performance monitoring, QA, and reporting for both B2B and B2C initiatives. The coordinator will work closely with marketing partners and internal teams to ensure campaigns follow brand standards, align with best practices, and deliver measurable results. This role is ideal for someone with hands-on experience in paid search who is eager to grow their skills in a collaborative, fast-paced environment.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Primary Responsibilities:

• This role will be responsible for planning and execution of digital marketing campaigns for Optum
• Assist with strategy, campaign set up, campaign optimization and reporting of B2B/B2C digital marketing campaigns
• Must have digital marketing experience, preferably in a regulated, performance focused, direct-response environment
• Need to have a thorough understanding of digital tactics specializing in Paid Search
• Manage daily campaign optimization, budget pacing and performance
• Ensure campaigns adhere to brand standards, best practices, and meet industry benchmarks
• Evaluate and enhance internal paid media processes to support strategic planning and implementation
• Identify opportunities to improve the campaign QA process and overall efficiency
• Build strategic relationships with marketing partners and peers
• Influence marketing to adopt and test new ideas, products, and approaches
• Develop, analyze, and present key findings on campaign performance while identifying areas for improvement

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 3+ years of recent experience in a corporate marketing or advertising agency environment
• 3+ years of experience leading digital marketing campaign strategy for a department, product line or workstream
• 3+ years of experience planning, delivering & optimizing Paid Search marketing campaigns using a 3rd party platform (Google Ads, Microsoft Ads, Search Ads360, or similar)
• 3+ years of paid media metrics reporting experience using Adobe Analytics, Google Analytics, Sprinklr tools or similar
• Advanced experience managing B2B campaigns
• Advanced Excel and PowerPoint skills
• Advanced tracking technologies knowledge

Preferred Qualifications:

• Experience with Workfront
• Experience in Sprinklr, DOMO & LookerStudio
• Experience in Bl.ink
• Experience in Microsoft Suite
• Experience in SEMrush
• All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $72,800 - $130,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and help make the health system work better for everyone. Together, we are shaping the future of healthcare by harnessing technology and innovation to make care simpler to navigate, more affordable and more connected for the people we serve. We are committed to creating an inclusive workplace where everyone feels welcomed, valued, heard and respected, empowering people to bring their authentic selves to work and strengthening our collective impact through diverse talents, backgrounds, experiences and perspectives.

UnitedHealth Group and its affiliated brands are an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group and its affiliated brands are a drug-free workplace. Candidates are required to pass a drug test before beginning employment.