Digital Media Specialist

Digital Media Specialist

Location: Maryland, USA

Placement Type: Temporary

Salary: $30-35 Hourly

Our client, a B2B-focused agency, is seeking a part-time Digital Media Specialist to execute and optimize paid digital media campaigns. 

• HOURS: Part-time contract (baseline ~5 hours/week, up to 10 hours/week depending on campaign volume and reporting cadence)
• LOCATION: Remote
• DURATION: 6 months with the potential to extend 

What You’ll Do

~ Build and manage paid media campaigns across LinkedIn, Meta, Google, and display platforms

~ Create audience targeting strategies aligned to Account-Based Marketing (ABM) programs

~ Build campaign structures and manage campaign budgets

~ Launch and QA campaigns across advertising platforms

~ Monitor campaign performance and optimize based on results

~ Manage A/B testing strategies

~ Build dashboards and weekly performance reports

~ Recommend optimization opportunities based on campaign data

~ Work closely with designers to ensure creative follows platform best practices

~ Collaborate with clients on campaign strategy and reporting

~ Stay current on platform updates and emerging advertising capabilities

What Success Looks Like

~ You’re both analytical and proactive.

~ You don’t simply report campaign performance. You identify opportunities to improve it.

~ You understand how creative, audience targeting, messaging, and optimization work together.

~ You enjoy testing, learning, and continuously improving campaign performance.

~ You understand how to target specific audiences and accounts within the advertising platforms.

Qualifications

~ 5-7 years of digital advertising experience

~ Strong experience managing LinkedIn Campaign Manager

~ Hands-on experience with Meta Ads Manager and Google Ads

~ Experience building and optimizing B2B demand generation campaigns

~ Strong analytical skills with experience in campaign reporting and attribution

~ Excellent communication skills and strong attention to detail