Digital Marketing Specialist

Digital Marketing Specialist

Location: Chicago United States

Job Description:

Purpose of the Job

The Digital Marketing Specialist will lead the creation, curation, optimization and deployment of high‑performing digital content and the governance of all digital platforms. This role will transform our business strengths into engaging, insight‑driven digital experiences that support business development, elevate our brand and drive measurable commercial impact. As a central part of a collaborative global marketing team, this role will be instrumental in shaping and communicating the company's external presence - strengthening brand perception, amplifying our expertise and ensuring digital content and channels are aligned with key business and growth priorities.

This will be a hybrid position based in our downtown Chicago Headquarters. This role will be required to be on-site 2-3 days per week, with the ability to work from home the remaining days.

Key Responsibilities

Digital Ecosystem Ownership

Develop, manage and maintain best‑practice standards across all marketing digital properties - including website, social media channels, intranet and email - providing direction and support to ensure consistent, effective content creation and distribution. Own the ongoing development of the corporate WordPress website: ensuring content is accurate and current, creating campaign landing pages, optimizing user journeys and continuously improving site performance. Lead the build, content development and launch of the new FY27 global website, partnering closely with the Head of Global Marketing and the rebrand team. Oversee the delivery of continuous website enhancements designed to improve conversion, strengthen engagement and increase the performance of key CTAs. Manage internal and external agency support for digital needs including website maintenance, hosting, performance optimization and design.

External Digital Communications

Own the production and execution of regular digital newsletters and direct‑to‑client email communications (currently through Poppulo) - leading content creation, ensuring brand consistency and partnering with the team assistant on build and distribution. Safeguard the integrity of the brand voice and visual identity across all digital communication touchpoints. Lead the transition to ABM Dynamics platform and process when we are ready to implement.

ABM Partnership + Growth

Support and collaborate with the ABM Manager to build out the Account-Based Marketing function - contributing to the strategy, developing content frameworks and helping implement ABM campaigns for target accounts. Create ABM-specific digital assets (landing pages, personalized content, account microsites, engagement tools) that deepen relationships with priority clients and prospects. Ensure ABM insights and learnings feed back into the wider digital and content strategy.

Digital Content Creation + Management

Initiate, brief, curate and deliver high‑quality, high‑impact digital content aligned to global marketing priorities, including case studies, success stories, service pages and multimedia assets. Own end‑to‑end content workflows: briefing, creation, approvals, trafficking, publication and distribution. Ensure all digital content meets quality, brand, tone and SEO standards - proofing, refining and optimizing as required. Partner with the Global Sales Support team to drive efficient execution of CMS updates, administrative tasks and asset management.

SEO, Analytics + Performance Management

Oversee technical SEO and ensure website health, collaborating with external agencies where required. Track, measure, analyze and report on performance of all digital marketing activities - establishing baselines, identifying insights and driving continuous improvement. Use analytics tools to inform content strategy, optimize user journeys and strengthen digital campaign performance.

Paid Media + Distribution

Manage the creation and delivery of paid digital advertising plans (primarily paid social), maximizing visibility, reach and relevance for content campaigns. Manage a structured content distribution strategy for internal and external audiences including GMB, colleagues, clients, prospects, investors and talent.

Stakeholder Management + Brand Ambassadorship

Gather and act on stakeholder and client feedback to inform content improvements and idea generation. Represent and champion the brand internally and externally, promoting excellence in digital execution and brand experience.

Knowledge, Skills + Experience

Relevant marketing qualification and strong understanding of digital and content marketing principles. Proven experience producing high‑performing web and digital content. Expertise working with CMS platforms, particularly WordPress. Strong knowledge of Google Analytics, SEO, SEM and digital performance tools. Experience managing external agencies and suppliers. Up‑to‑date knowledge of digital marketing trends, tools and best practice. Excellent communication and stakeholder engagement skills. Strong project management capability, able to manage multiple priorities with calm and confidence. Creative, commercially minded, detail-oriented and highly organized. Strong writing skills with an eye for design. Fluent with Microsoft Office and Office 365. A proactive, resourceful team player with a positive "can‑do" mindset.

Company Benefits

Healthcare, dental, vision insurance. Short-term and long-term disability coverage. 401k with discretionary company match. 16 days of PTO with 9 company holidays + 3 floating holidays.

The US base salary range for this position is $60,000 to $70,000 annually. Actual compensation packages are based on a variety of factors that are unique to each candidate, including skill set, experience, education, certifications and work location. This range may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus targets, benefits and/or other applicable incentives in addition to base salary.