Digital Content Manager

Title: Digital Content Manager

Location: Pittsburgh, PA,  United States

Job Description:

Job ID

9708

Location

Pittsburgh

Full/Part Time

Full-Time

Regular/Temporary

Regular

JOB OPENING #:      9708

POSITION TITLE:     Digital Content Manager

DEPARTMENT:          Digital Marketing

POSITION SPECIFICATIONS:

• Bachelor’s degree in marketing, communications, business, digital marketing or design, or other related discipline required; Advanced degree preferred
• Minimum of 3 years of web related communications, email marketing or other digital marketing experience (e.g., writing/developing email or web content, managing and designing campaigns and promotions) required; 5 years of marketing, corporate communications or product/content marketing, experience preferred
• Strong knowledge of marketing campaigns, digital technologies, and how to use marketing programs to sell products and enhance brand required
• Minimum 3 years of investment marketing experience preferred
• General knowledge of general investment concepts required; Knowledge of mutual funds, brokerage firms, banks, institutional or retail investors preferred
• Previous experience using a web content management system and website analytics programs preferred
• Familiarity with MS Office applications required
• Knowledge of Adobe Photoshop or similar design program, and basic HTML preferred

MAJOR DUTIES:

• Research, write and publish content for Federated Hermes’ digital properties considering various digital mediums and financial audiences. 
• Consult and work with marketing, corporate communications, product, editorial and compliance to leverage marketing literature and thought leadership content such as white papers, product profiles investment commentaries, infographics and videos in multiple digital formats.
• Drive digital initiatives working on cross-functional teams to translate client needs into digital solutions. 
• Integrate digital strategy with traditional marketing and communications activities to ensure our digital presence reflects the company’s brand, vision, search engine optimization and goals.
• Use competitive information, best practices and analytics data to gain insights and make recommendations on how to make our content more engaging.
• Identify content gaps and potential sources and media for new content on corporate websites, whether in-house or through a third party. Help select and manage vendors where necessary.
• Maintain a comprehensive content calendar for websites and digital properties.
• Oversee junior team members.
• Understand compliance responsibilities with respect to content and design review and takes steps to assure that projects are appropriately reviewed and approved.
• Maintain accurate project records and document metrics against the critical success factors and keep the team informed.
• Complete post project team reviews and analysis. Periodically survey (informally or formally) internal and external users on what is working, what isn’t and to develop enhancements.
• Pursue and analyze internal client feedback, market research, and other strategic input and assure its communication to all team members and to the client(s).
• Assist in research to draft plans and proposals to reflect the agreed-upon department and team goals and strategies, budget parameters, etc., including adhering to and managing project budgets.
• Research and test new technologies as appropriate.
• Ensure that brand standards are employed across digital outputs.

HOURS/LOCATION:  

• 8:30 a.m. - 5:00 p.m. (overtime as required)
• Federated Hermes Tower – Pittsburgh, PA 15222
• Hybrid Location (office/remote)

EXPLANATORY COMMENTS:

• Strong writing and editing skills.
• Excellent verbal presentation, interpersonal and communication skills.
• Analytical and problem-solving skills.
• Ability to manage multiple projects at the same time, highly organized.
• Self-starter and a high energy individual.
• Proven ability to research and write marketing plans.

We are interested in qualified candidates who are eligible to work in the United States. However, we are not able to sponsor visas.

Federated Hermes is committed to providing equal employment opportunities in all aspects of employment to qualified individuals without regard to the following criteria: race, color, national origin, religion, sex, pregnancy, sexual orientation, gender identity or expression, mental or physical disability, age, familial or marital status, ancestry, military status, veteran status or genetic information as well as any other prohibited criteria under any local, state or federal law applicable to Federated Hermes. As part of the firm’s equal employment opportunity statement, Federated Hermes will also comply with applicable government contractor obligations, including ensuring veterans and qualified people with disabilities are considered for employment and promotional opportunities consistent with current federal, state and local laws and regulations. Federated Hermes will also make reasonable accommodations for the religious practices or beliefs of applicants and employees, as well as for mental health or physical disability needs.