Creative Strategist

Title: Creative Strategist

Location: Europe; London

Work Type: Remote

Job Description:

 great to have you here — thanks for checking out this role.

TL;DR: we are looking for a Creative Strategist who can turn inspiration (from trends, organic posts and other ads) into high-performing ads, write hooks and scripts, brief creators, and help us produce a lot of ads every single month. You’ll also help expand and level-up Synthesia’s small but fast-growing creator community — finding new creators, and enabling them to produce winning ads at scale. If you can spot a winning angle just by scrolling your feed — and turn that instinct into a clear, actionable brief — this one’s for you.

Welcome to the video first world!

From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read — both at home and at work. If you’re reading this and nodding, check out our brand video.

Despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale - until now.

Meet Synthesia 

We're on a mission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it's for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s and more. Read stories from happy customers and what 1,200+ people say on G2.

About the role:

This role sits at the heart of our performance creative engine

As a Creative Strategist, you’ll work closely with our Creative Strategy Lead, performance marketing team, motion designers, and our early but fast-growing network of content creators. Your mission is simple: Create winning ads.

You’ll be the one researching trends, hunting for and developing scroll-stopping ad concepts, and turning those insights into weekly creative briefs that creators and our internal team can execute on immediately

What you’ll do:

• produce weekly creative directions for our internal “ad production engine”: performance-driven creative angles for different audiences & use cases
• produce weekly creative briefs for creators (multiple hooks for each concept, script outlines, visual hook examples)
• manage the entire flow of creator-generated ads — reviewing submissions, giving feedback, and making sure we ship a lot of ads every month
• find new creators, evaluate their potential, and help grow and strengthen Synthesia’s small but fast-growing creator community

Your success = winning ads that spend real budget, creators who are guided and enabled, and a high volume of fresh ideas feeding our testing pipeline.

This role is fast-paced, high-ownership, and extremely creative. Nobody will tell you what you can or can’t try. If you have a crazy idea… you just go for it.

You have:

• You know how to scroll social with purpose: identifying hooks, angles and patterns that could work as a B2B ad
• You have strong direct-response instincts: hooks, angles, problem–solution, CTA psychology
• You understand social media trends (TikTok, Meta, Shorts)
• You’re organized and can manage multiple creators, scripts, and deliverables
• You know how to write a structured brief for an ad
• You know how to give clear, actionable feedback to an ad you don’t like
• You’re a self-starter who brings good energy, ownership and accountability: you get an idea, prototype it, and push it forward without waiting for permission
• You have a couple of years of experience working in performance marketing / paid social space
• You’re excited about scaling an early-stage creator community — finding new creators, improving quality, and establishing stronger collaboration processes

Some extra skills that would be awesome:

• Experience being in front of the camera (UGC, YouTube, TikTok, etc.)
• Experience filming and editing your own content
• Experience in using / prompting creative AI tools — Veo, Kling, Nano Banana…
• You have used tools to automate part of your job in the past
• Good sense of humour

These aren’t required, but they will make your job of making ads and briefing creators much easier.

Location: remote or from one of our amazing offices (your choice!)

 Who you’ll work with:

• Our lead creative strategist (your closest partner-in-crime)
• Our performance marketing team, who constantly test and scale the ads you produce
• Our motion design team, who can help bring more polished concepts to life
• A network of content creators, whom you’ll brief, manage, and give feedback to
• New creators you’ll scout, onboard, and integrate into Synthesia’s small but expanding creator community

You’ll operate inside a super collaborative creative environment — but you’ll also have full freedom to explore new ideas.

Why this role is unique

• We produce a lot of ads monthly (check out our Meta and LinkedIn ad library)
• You’ll have huge creative freedom — no slow approvals, no unnecessary layers
• You’ll have time and support to do your best work yet
• You’ll help make ads that reach millions every week
• You’ll be working at the cutting edge of synthetic media
• You’ll directly influence revenue by generating winning ads

If you love fast cycles, bold experimentation, and turning creativity into performance… you’ll thrive here.