Copywriter and Marketing Manager

Copywriter & Marketing Manager – Lifecycle & AI Habit Building

Contract type

Freelance

Location

San Francisco, CA

Specialty

Marketing

Salary

$75.00/hour

Remote

Yes

Reference

509624

 

Job description

Copywriter & Marketing Manager – Lifecycle & AI Habit Building

About the Role
We’re looking for a senior contract copywriter who can also act as a hands-on marketing manager/campaign producer to support our Lifecycle & Advocacy team as we scale AI habit building on its platform.

Our team’s remit starts after initial onboarding. You’ll focus on the stretch from early AI interaction to repeat use, habit, and advocacy—turning one-time triers into confident, recurring users and ultimately champions.

You’ll partner with lifecycle marketers, product marketers, and performance and data science teams to design, test, and operationalize experiments and campaigns that mature into evergreen, orchestrated journeys across email, in-product nudges, community hubs, and educational resources. You’ll own both the copy and a big share of the work orchestration: planning campaigns, keeping them organized, and driving execution.

What You’ll Do

• Write clear, plain-English, adoption-focused copy that helps users build lasting AI habits and see real value in their day-to-day work. Translate product and program inputs into messaging that drives repeat usage, deeper engagement, and advocacy across lifecycle email, in-product prompts, and community and learning touchpoints. Create short-form content, tips, and “next step” guidance that reduces friction and encourages continued use while maintaining an approachable, trustworthy, and benefit-driven tone.

• Design and execute campaigns and nurture programs within established lifecycle strategies. Partner with lifecycle, product, and PMM teams to determine the right messaging, timing, channels, and cadence to move users along the AI adoption curve. Develop campaign structures, define key themes and CTAs, and translate strategy into clear plans, briefs, and timelines while coordinating cross-functionally to ensure alignment, manage dependencies, and deliver campaigns on schedule.

• Scale successful experiments into repeatable, evergreen lifecycle programs by documenting frameworks, audience triggers, and performance insights, and turning high-performing pilots into standardized nurtures that can be efficiently reused.

• Continuously optimize messaging and campaigns using data and user feedback. Analyze engagement, retention, and usage trends to refine copy and structure, and run A/B tests across subject lines, CTAs, formats, and sequences to improve re-engagement, progression, and advocacy. Build and maintain reusable messaging frameworks and templates that support users across different stages of AI adoption.

About You

• 7+ years of experience in copywriting, content, UX/product writing, or lifecycle and campaign marketing where writing is central to your role.

• Proven ability to turn complex product and program information into clear, compelling content that drives action, supported by a strong portfolio.

• Experience owning or contributing to end-to-end campaigns, from strategy and briefing through execution, measurement, and iteration, with a focus on post-onboarding lifecycle programs, product adoption, or customer education.

• Highly organized and comfortable managing multiple workstreams, timelines, and stakeholders while collaborating effectively across cross-functional teams.

• Proficient with tools like Jira and Confluence to stay aligned and keep work transparent.

• Strong writing fundamentals, including clear narrative structure, user-centered messaging, and a well-developed sense of voice and tone.

• Bachelor’s degree in a relevant field or equivalent practical experience.

Nice to Have

• Experience with AI-powered SaaS products and user adoption patterns.

• Familiarity with community, user groups, or advocacy programs.

• Experience writing for multi-channel lifecycle journeys across email, in-product, and community or learning environments.

Duration: 6 months
Location: Remote, EST or CST Preferred
Compensation: $75/Hour